Moochelle did weigh in on this, until Big Food quietly killed the initiative. OTOH, I think some of her stuff was a tad unrealistic, considering what kids do eat today and the waste factor.
But, ever the True Believer, she has now launched PLEZI.
https://www.yahoo.com/lifestyle/michelle-obama-launches-juice-drink-005200979.html
True Believer in this case, meaning she believes in money.
Or, using your current mantra, maybe her conversion can be traced back to Canadians and Nazis.