I heard about this last year when I was working for the Cologuard folks. My thought on them was 'yeah, you have the easier test now, but it is not as accurate as a 'scope and there are others out there working on better testing'. In other words, Cologuard will be a thing of the past in ten years and you had better find something else quick. I know they are working on a liver test as the next offering, but it is a blood test too, so not sure how innovative it really is. They bought Genomic Sciences while I was there so they now own Oncytype DX testing.