https://www.fastcompany.com/91352863/trump-mobile-is-here-experts-are-baffled
Trump Mobile would be an MVNO—a mobile virtual network operator—which, at present, doesn’t own any of its own infrastructure. That may be intentional, considering the risks involved. “The puzzle to me is why are they resurrecting this idea from, like, 10 years ago and trying to milk a little bit of extra money out of this,” Dediu says.
MVNOs have minimal presence in the U.S. smartphone market, holding less than a 5% share. The major providers—Verizon, AT&T, and T-Mobile—dominate, and they will supply the actual infrastructure for Trump phones.
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Success is far from certain. “I’m struggling to figure out why even the phone would make sense,” Dediu says. While some profit could be made on hardware sales, he notes that branding might allow a $200 device to be sold for $500, though the costs of servicing customers could quickly erode that margin.