In the United States today, the White population (not including Hispanics) is 57.8%. In real life Caucasians are still in the majority, but now on TV and the Internet they are swept under the rug like trash.
Blacks compose 14% of the U.S. population but appear in 50% of commercials. White actors now appear for promotion of health insurance, gold, loans and some medicines. Moreover, if a White person appears in a commercial, he/she is usually old, sick, a freak, or at the very least, an appendage to a Black partner. If there's a doctor on the screen, he's usually Black, while the patient is usually White.
Caucasian young men appear in only 4% of the commercials! If some aliens began to study the population of Planet Earth through our TV commercials they would have a somewhat distorted picture of Americans, to put it mildly.
Yes, I questioned this here a while ago.
I think it is nice that tv ads are being used to correct the policies of 18th century government.
But I wonder how this happens. Does the advertiser call the ad agency and ask for a specific skin color? Does the ad agency push whatever color they have in stock?
Does the right skin color lead to more sales? Is there a scale that shows sales per pigmentation ratio?
