@Jolly said in The Bald Eagles of the Book World:
So... There's talent out there. Why doesn't a major create a small brand for new authors?
Personally, I think it's the data disease and coveting numbers more than storytelling.
The biggest movie production companies, music labels and book publishers are relatively old. The American cycle of business is usually something like this: there was probably a real, bona fide entrepreneur who founded these companies at some point, but over time the creative thinking that built the company moves on to new uncharted waters and leaves behind the efficiency experts.
These efficiency experts are great at optimizing systems but they're terrible at helping those systems evolve, because they hate risk more than anything else, which is what built the business in the first place.
The internet has sold them on the false promise that data is a risk workaround. Businesses now have access to information their founders would have considered science fiction. Surely all this data can tell us how to evolve a business, right?
Relying on data destroyed Borders. And put Barnes & Noble in a death spiral. The only thing that pulled them out was replacing their leadership with an actual lover of books who had a track record reviving UK stores.
Publishers haven't yet learned their lesson, and they're still being led by data. The idea isn't to foster new talent, it's to minimize the risk involved when deciding to spend money on publishing. And so celebrities and those with a massive social media following are slam dunks—they already have a built-in audience.
They've basically lost their taste for the risk of developing unproven talent, which is particularly ridiculous considering how little it costs them.
That's okay though, because there are still plenty of writers out there, and they're finding other venues.