How quickly can Jeremy put out a light beer?
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Now this is interesting. This is including sales going into Memorial Day Weekend, but not Memorial Day itself…
https://nypost.com/2023/06/06/anheuser-buschs-bud-light-sales-drop-23-9/
Now here’s the part that people are trying to use to show that the boycott’s turning around -
Sales volume — or number of cases sold containing 12 cans or more — was down 27.8% compared with 29.5%, marking the first time the declines didn’t grow steeper in the seven weeks that this data has been tracked,
But here’s the thing… Bud Light was offering $15 rebates off any sales of a 12 pack and above. The 18-pack sells for $15. So that is free beer. Even with free beer on one of the busiest beer drinking weekends of the year, they were down 28%. That is FAR worse than last week’s 29%.
Expect them to continue offering free beer just to try to show that the numbers are turning… But the really interesting thing is what happens in the fall if retailers reduce their shelf space (and they likely will). That will increase their losses substantially. We could be watching a brand completely self destruct.
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Is it possible that Bud-Light is actually a Brewster's Millions situation?
Many years ago, a young man was promised a vast fortune, all he had to do was go out of business. So he invented Bud Light, with the very reasonable assumption that nobody in their right mind would drink the stuff. But of course, man plans and God laughs. And God really had it in for this guy.
So, what the heck to do? Piss off God and Bud-Light fanbois in one fell swoop, that's what!
QED, or something.
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@Mik said in How quickly can Jeremy put out a light beer?:
They just continue to flail about.
So what exactly do they mean by “real”women?
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@jon-nyc said in How quickly can Jeremy put out a light beer?:
Modelo Especial is the #2 beer in the US?
I never would have guessed.
Unless Corona (also a Grupo Modelo brand) is included in those numbers. Still a bit of a surprise.
Modelo Especial isn’t #2 anymore… At least over the last 4 weeks… It will take a few more months at current sales to take over for the year…
https://www.newsweek.com/bud-light-dethroned-top-selling-beer-sales-modelo-america-boycott-1804728
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"My pronouns are FA/FO." - Mik, 2024
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@Mik define long time.
The majority of distributors seem to think at least 6 more months…
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@LuFins-Dad said in How quickly can Jeremy put out a light beer?:
@Mik define long time.
The majority of distributors seem to think at least 6 more months…
Six months means shelf space realignment.
Always remember, Operation Valkyrie was an act of sedition.
Warning: I post things that interest me. Read and comment at your own discretion. -
@Jolly said in How quickly can Jeremy put out a light beer?:
@LuFins-Dad said in How quickly can Jeremy put out a light beer?:
@Mik define long time.
The majority of distributors seem to think at least 6 more months…
Six months means shelf space realignment.
Very likely they're not going to turn it around in time.
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For you beer drinkers here, is there really a taste difference between Bud Light, Coors Light, Miller Light?
Or is the difference in popularity mainly because of marketing?
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If I’m going to drink a light beer it is Miller Lite. It’s a more robust flavor than the other two. Still piss water. I tried some of those lite IPA’s and wanted to like them but ultimately went back to whisky.
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@Aqua-Letifer said in How quickly can Jeremy put out a light beer?:
@Jolly said in How quickly can Jeremy put out a light beer?:
@LuFins-Dad said in How quickly can Jeremy put out a light beer?:
@Mik define long time.
The majority of distributors seem to think at least 6 more months…
Six months means shelf space realignment.
Very likely they're not going to turn it around in time.
The fall shelf allocations are based on Memorial Day through 4th of July. They are already screwed.
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Let me rephrase… Don’t forget that 25-30% off of Bud Light sales is still second only to Modello Especial. They are still outselling Coors Light and Miller Lite. It’s possible that the shelf realignment hurts them even more, but this won’t kill Bud Light as a brand, and AN is still picking up some of the lost revenue in increased Busch Lite Sales, and Michelin Ultra will bounce back. The breweries will take something of a hit, Bud Light won’t occupy the same space, AB will be a lot more cautious about dipping their toes in other markets and we will move on.
Frankly, it’s probably a good time to consider buying AB-In Bev
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The battle of the shit beers.
Who gets to be number 2?
All of them.
Proud supporter of Plan 2525. Everything you think, do and say will be in the pill you took today.
