How quickly can Jeremy put out a light beer?

[Doctor Phibes]

@LuFins-Dad said in How quickly can Jeremy put out a light beer?:

Free beer this weekend. Buy a $20 case and get a $20 rebate.

If I was inviting a bunch of Americans over for the weekend that would be pretty tempting.

[Jolly]

Your friends are Bud Lite drinkers?

Well, that explains a lot...

[Doctor Phibes]

@Jolly said in How quickly can Jeremy put out a light beer?:

Your friends are Bud Lite drinkers?

Well, that explains a lot...

No, they're transsexuals. Credit me with some taste.

[Jon]

I did a Google site search on the word “pride”. No hits. Checked their Twitter feed, this is still up from last year.

I wonder if they’re going to avoid the whole thing this June. There must be some interesting conversations going on there these days.

[LuFins Dad]

Bud Light sales are STILL going lower. 29.5% week ending 05/20

https://www.foxbusiness.com/politics/bud-light-sales-down-nearly-30-compared-2022-partnership-transgender-influencer

[George K]

[LuFins Dad]

Now this is interesting. This is including sales going into Memorial Day Weekend, but not Memorial Day itself…

https://nypost.com/2023/06/06/anheuser-buschs-bud-light-sales-drop-23-9/

Now here’s the part that people are trying to use to show that the boycott’s turning around -

Sales volume — or number of cases sold containing 12 cans or more — was down 27.8% compared with 29.5%, marking the first time the declines didn’t grow steeper in the seven weeks that this data has been tracked,

But here’s the thing… Bud Light was offering $15 rebates off any sales of a 12 pack and above. The 18-pack sells for $15. So that is free beer. Even with free beer on one of the busiest beer drinking weekends of the year, they were down 28%. That is FAR worse than last week’s 29%.

Expect them to continue offering free beer just to try to show that the numbers are turning… But the really interesting thing is what happens in the fall if retailers reduce their shelf space (and they likely will). That will increase their losses substantially. We could be watching a brand completely self destruct.

[Jolly]

Good.

[Doctor Phibes]

Is it possible that Bud-Light is actually a Brewster's Millions situation?

Many years ago, a young man was promised a vast fortune, all he had to do was go out of business. So he invented Bud Light, with the very reasonable assumption that nobody in their right mind would drink the stuff. But of course, man plans and God laughs. And God really had it in for this guy.

So, what the heck to do? Piss off God and Bud-Light fanbois in one fell swoop, that's what!

QED, or something.

[Mik]

They just continue to flail about.

https://www.msn.com/en-us/money/companies/bud-light-ad-searching-for-young-female-models-goes-viral-amid-backlash/ar-AA1cegbX?ocid=msedgntp&cvid=5ecd03a85004400997c0e767e0c99956&ei=45

[Jolly]

Nuke 'em 'till they die, then shoot them in the dark.

I desire one (1) cataclysmic brand death, complete with wailing and gnashing of teeth.

[LuFins Dad]

@Mik said in How quickly can Jeremy put out a light beer?:

They just continue to flail about.

https://www.msn.com/en-us/money/companies/bud-light-ad-searching-for-young-female-models-goes-viral-amid-backlash/ar-AA1cegbX?ocid=msedgntp&cvid=5ecd03a85004400997c0e767e0c99956&ei=45

So what exactly do they mean by “real”women?

[Mik]

I dunno. Is there a biologist in the house?

[LuFins Dad]

@jon-nyc said in How quickly can Jeremy put out a light beer?:

Modelo Especial is the #2 beer in the US?

I never would have guessed.

Unless Corona (also a Grupo Modelo brand) is included in those numbers. Still a bit of a surprise.

Modelo Especial isn’t #2 anymore… At least over the last 4 weeks… It will take a few more months at current sales to take over for the year…

https://www.newsweek.com/bud-light-dethroned-top-selling-beer-sales-modelo-america-boycott-1804728

[LuFins Dad]

Permanent?

https://www.brewbound.com/news/survey-says-beer-distributors-believe-bud-light-has-suffered-permanent-damage/

[Jolly]

Would tickle me.

Money talks.

[Mik]

At least for a long time.

[LuFins Dad]

@Mik define long time.

The majority of distributors seem to think at least 6 more months…

[Mik]

I think it will be around longer than that. To what degree is hard to say.

[Jolly]

@LuFins-Dad said in How quickly can Jeremy put out a light beer?:

@Mik define long time.

The majority of distributors seem to think at least 6 more months…

Six months means shelf space realignment.