How quickly can Jeremy put out a light beer?
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wrote on 6 Jun 2023, 19:54 last edited by
Now this is interesting. This is including sales going into Memorial Day Weekend, but not Memorial Day itself…
https://nypost.com/2023/06/06/anheuser-buschs-bud-light-sales-drop-23-9/
Now here’s the part that people are trying to use to show that the boycott’s turning around -
Sales volume — or number of cases sold containing 12 cans or more — was down 27.8% compared with 29.5%, marking the first time the declines didn’t grow steeper in the seven weeks that this data has been tracked,
But here’s the thing… Bud Light was offering $15 rebates off any sales of a 12 pack and above. The 18-pack sells for $15. So that is free beer. Even with free beer on one of the busiest beer drinking weekends of the year, they were down 28%. That is FAR worse than last week’s 29%.
Expect them to continue offering free beer just to try to show that the numbers are turning… But the really interesting thing is what happens in the fall if retailers reduce their shelf space (and they likely will). That will increase their losses substantially. We could be watching a brand completely self destruct.
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wrote on 6 Jun 2023, 22:34 last edited by
Good.
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wrote on 7 Jun 2023, 00:22 last edited by
Is it possible that Bud-Light is actually a Brewster's Millions situation?
Many years ago, a young man was promised a vast fortune, all he had to do was go out of business. So he invented Bud Light, with the very reasonable assumption that nobody in their right mind would drink the stuff. But of course, man plans and God laughs. And God really had it in for this guy.
So, what the heck to do? Piss off God and Bud-Light fanbois in one fell swoop, that's what!
QED, or something.
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wrote on 7 Jun 2023, 13:22 last edited by
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wrote on 7 Jun 2023, 13:24 last edited by
Nuke 'em 'till they die, then shoot them in the dark.
I desire one (1) cataclysmic brand death, complete with wailing and gnashing of teeth.
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wrote on 7 Jun 2023, 13:33 last edited by
@Mik said in How quickly can Jeremy put out a light beer?:
They just continue to flail about.
So what exactly do they mean by “real”women?
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wrote on 7 Jun 2023, 13:34 last edited by
I dunno. Is there a biologist in the house?
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Modelo Especial is the #2 beer in the US?
I never would have guessed.
Unless Corona (also a Grupo Modelo brand) is included in those numbers. Still a bit of a surprise.
wrote on 7 Jun 2023, 18:20 last edited by@jon-nyc said in How quickly can Jeremy put out a light beer?:
Modelo Especial is the #2 beer in the US?
I never would have guessed.
Unless Corona (also a Grupo Modelo brand) is included in those numbers. Still a bit of a surprise.
Modelo Especial isn’t #2 anymore… At least over the last 4 weeks… It will take a few more months at current sales to take over for the year…
https://www.newsweek.com/bud-light-dethroned-top-selling-beer-sales-modelo-america-boycott-1804728
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wrote on 10 Jun 2023, 18:23 last edited by
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wrote on 10 Jun 2023, 20:00 last edited by
Would tickle me.
Money talks.
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wrote on 10 Jun 2023, 22:47 last edited by
At least for a long time.
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wrote on 10 Jun 2023, 22:58 last edited by
@Mik define long time.
The majority of distributors seem to think at least 6 more months…
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wrote on 10 Jun 2023, 23:22 last edited by
I think it will be around longer than that. To what degree is hard to say.
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@Mik define long time.
The majority of distributors seem to think at least 6 more months…
wrote on 11 Jun 2023, 00:02 last edited by@LuFins-Dad said in How quickly can Jeremy put out a light beer?:
@Mik define long time.
The majority of distributors seem to think at least 6 more months…
Six months means shelf space realignment.
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@LuFins-Dad said in How quickly can Jeremy put out a light beer?:
@Mik define long time.
The majority of distributors seem to think at least 6 more months…
Six months means shelf space realignment.
wrote on 11 Jun 2023, 00:13 last edited by@Jolly said in How quickly can Jeremy put out a light beer?:
@LuFins-Dad said in How quickly can Jeremy put out a light beer?:
@Mik define long time.
The majority of distributors seem to think at least 6 more months…
Six months means shelf space realignment.
Very likely they're not going to turn it around in time.
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wrote on 11 Jun 2023, 00:50 last edited by
For you beer drinkers here, is there really a taste difference between Bud Light, Coors Light, Miller Light?
Or is the difference in popularity mainly because of marketing?
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wrote on 11 Jun 2023, 01:07 last edited by
If I’m going to drink a light beer it is Miller Lite. It’s a more robust flavor than the other two. Still piss water. I tried some of those lite IPA’s and wanted to like them but ultimately went back to whisky.
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@Jolly said in How quickly can Jeremy put out a light beer?:
@LuFins-Dad said in How quickly can Jeremy put out a light beer?:
@Mik define long time.
The majority of distributors seem to think at least 6 more months…
Six months means shelf space realignment.
Very likely they're not going to turn it around in time.
wrote on 11 Jun 2023, 01:09 last edited by@Aqua-Letifer said in How quickly can Jeremy put out a light beer?:
@Jolly said in How quickly can Jeremy put out a light beer?:
@LuFins-Dad said in How quickly can Jeremy put out a light beer?:
@Mik define long time.
The majority of distributors seem to think at least 6 more months…
Six months means shelf space realignment.
Very likely they're not going to turn it around in time.
The fall shelf allocations are based on Memorial Day through 4th of July. They are already screwed.
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wrote on 11 Jun 2023, 01:17 last edited by
Let me rephrase… Don’t forget that 25-30% off of Bud Light sales is still second only to Modello Especial. They are still outselling Coors Light and Miller Lite. It’s possible that the shelf realignment hurts them even more, but this won’t kill Bud Light as a brand, and AN is still picking up some of the lost revenue in increased Busch Lite Sales, and Michelin Ultra will bounce back. The breweries will take something of a hit, Bud Light won’t occupy the same space, AB will be a lot more cautious about dipping their toes in other markets and we will move on.
Frankly, it’s probably a good time to consider buying AB-In Bev
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wrote on 11 Jun 2023, 03:00 last edited by
The battle of the shit beers.
Who gets to be number 2?
All of them.