Lifestyle brands - Apple and Target?

[Horace]

@copper said in Lifestyle brands - Apple and Target?:

What is a lifestyle brand?

Is that where you get something and say "La Di Dah, look at me"?

It's like when you buy an Apple product and feel fundamentally good about it because it makes you more complete as a person. Also less racist.

[taiwan_girl]

@copper said in Lifestyle brands - Apple and Target?:

What is a lifestyle brand?

That was my questions also. 555

[Aqua Letifer]

@taiwan_girl said in Lifestyle brands - Apple and Target?:

@copper said in Lifestyle brands - Apple and Target?:

What is a lifestyle brand?

That was my questions also. 555

It's posery. Basically, "I want people to think X about me, so these are the products I own to sell that idea."

North Face has become a lifestyle brand. They still make some good stuff, but a lot of their shit is geared toward people who want to present themselves as outdoorsy. So they sell "performance flannel" or whatever the hell.

Patagonia kind of is, too, because they sell shit like horrendously overpriced printed t-shirts, but the difference is, their nicer stuff actually does still work well.

[89th]

Carhartt is like that too now. It’s by far the go-to brand for those who work on farms or construction sites... but lately it also seems to be a brand that hipsters wear.

[Horace]

"Systemic racism" is a lifestyle of racism. If buying Apple products can fight against that, then I would ask everybody to consider which is the more ethical choice - an iPhone, or a Galaxy? It's everybody's own choice and I don't judge, but personally, I am unequivocally against white supremacy. Unlike Galaxy owners, apparently.

[Aqua Letifer]

@89th said in Lifestyle brands - Apple and Target?:

Carhartt is like that too now. It’s by far the go-to brand for those who work on farms or construction sites... but lately it also seems to be a brand that hipsters wear.

[89th]

@aqua-letifer excellent summary

[Loki]

I suspect people go to Target at least 5 and maybe 10 times as often as they go to Best Buy. If I’m Apple I just want more at bats, the reality could be as simple as that.

[89th]

True story.

Today my wife and I wanted to go to Best Buy to get my daughter some headphones.

Well they don’t open until 11am.

And the headphones we want are not in stock at our local store.

We switch to Amazon....I can get the exact same headphones for $1 cheaper and delivered free tomorrow. Or delivered this afternoon for $3.

[George K]

Best Buy is the Amazon showroom.