A 5m masterclass on marketing
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Nice theory, nice speech by Steve Jobs. But I’m not sure that the theory has been successfully translated into practice, in that even when the “Think Different” campaign was in full swing, I did not think of Apple as a brand that honors or enables people who make a difference, but rather just a brand with products that i personally like to use. :man-shrugging:
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Nice theory, nice speech by Steve Jobs. But I’m not sure that the theory has been successfully translated into practice, in that even when the “Think Different” campaign was in full swing, I did not think of Apple as a brand that honors or enables people who make a difference, but rather just a brand with products that i personally like to use. :man-shrugging:
@Axtremus said in A 5m masterclass on marketing:
Nice theory, nice speech by Steve Jobs. But I’m not sure that the theory has been successfully translated into practice, in that even when the “Think Different” campaign was in full swing, I did not think of Apple as a brand that honors or enables people who make a difference, but rather just a brand with products that i personally like to use. :man-shrugging:
It's not at all shocking to me that you missed the human element of Jobs' message.
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He's an excellent speaker, and obviously he has been very successful with his approach. But his biggest success, the iPhone, was successful due to other factors. It was a success because it had a revolutionary way to use a phone and because it was extensible via the app store. The Apple brand may have played a role, too, but if Nokia had released something like the iPhone back then, they would have been just as successful with it. Macs, on the other hand - which is what the speech was about - are still a kind of niche product today. Popular among academics and nerds like me, but rarely ever used within companies as workplace products.
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He's an excellent speaker, and obviously he has been very successful with his approach. But his biggest success, the iPhone, was successful due to other factors. It was a success because it had a revolutionary way to use a phone and because it was extensible via the app store. The Apple brand may have played a role, too, but if Nokia had released something like the iPhone back then, they would have been just as successful with it. Macs, on the other hand - which is what the speech was about - are still a kind of niche product today. Popular among academics and nerds like me, but rarely ever used within companies as workplace products.
@Klaus said in A 5m masterclass on marketing:
He's an excellent speaker, and obviously he has been very successful with his approach.
The "Steve Jobs reality distortion field" was a real thing. He could sing the praises of a #2 pencil, convincing you that it was the greatest pencil you had ever seen, that it was unlike any other pencil in the world, and that he could charge you $10 for it.
@Klaus said in A 5m masterclass on marketing:
Macs...are still kind of a niche product today.
They've always been a minority, but to call them "niche" is an overstatement. One source finds that Macs are 23% of enterprise users, and, as you said, academes and nerds are probably higher.
In the US 15% of all PCs shipped in computers shipped were Macs in the 2nd quarter of 2022.
Smaller? Sure.
Niche? Nah.
"Now look here, you Baltic gas passer... " - Mik, 6/14/08
The saying, "Lite is just one damn thing after another," is a gross understatement. The damn things overlap.
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@Klaus said in A 5m masterclass on marketing:
He's an excellent speaker, and obviously he has been very successful with his approach.
The "Steve Jobs reality distortion field" was a real thing. He could sing the praises of a #2 pencil, convincing you that it was the greatest pencil you had ever seen, that it was unlike any other pencil in the world, and that he could charge you $10 for it.
@Klaus said in A 5m masterclass on marketing:
Macs...are still kind of a niche product today.
They've always been a minority, but to call them "niche" is an overstatement. One source finds that Macs are 23% of enterprise users, and, as you said, academes and nerds are probably higher.
In the US 15% of all PCs shipped in computers shipped were Macs in the 2nd quarter of 2022.
Smaller? Sure.
Niche? Nah.
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I've never seen a Mac used in a LIS or HIS.
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He's an excellent speaker, and obviously he has been very successful with his approach. But his biggest success, the iPhone, was successful due to other factors. It was a success because it had a revolutionary way to use a phone and because it was extensible via the app store. The Apple brand may have played a role, too, but if Nokia had released something like the iPhone back then, they would have been just as successful with it. Macs, on the other hand - which is what the speech was about - are still a kind of niche product today. Popular among academics and nerds like me, but rarely ever used within companies as workplace products.
@Klaus said in A 5m masterclass on marketing:
Macs, on the other hand - which is what the speech was about - are still a kind of niche product today. Popular among academics and nerds like me, but rarely ever used within companies as workplace products.
Uh, no. That's industry specific. In mine, Macs have always been and continue to be the standard workplace products. Many times they're required.
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Would 'cult' be more acceptable than 'niche'?
Because from what I've seen there's a bunch of 'em working in the Apple store.
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Would 'cult' be more acceptable than 'niche'?
Because from what I've seen there's a bunch of 'em working in the Apple store.
@Doctor-Phibes said in A 5m masterclass on marketing:
Would 'cult' be more acceptable than 'niche'?
Don't make me post that Ballmer "Developers!" video, birthday boy.
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@Doctor-Phibes said in A 5m masterclass on marketing:
Would 'cult' be more acceptable than 'niche'?
Don't make me post that Ballmer "Developers!" video, birthday boy.
@George-K said in A 5m masterclass on marketing:
@Doctor-Phibes said in A 5m masterclass on marketing:
Would 'cult' be more acceptable than 'niche'?
Don't make me post that Ballmer "Developers!" video, birthday boy.
Which one? There are a few.
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@George-K said in A 5m masterclass on marketing:
@Doctor-Phibes said in A 5m masterclass on marketing:
Would 'cult' be more acceptable than 'niche'?
Don't make me post that Ballmer "Developers!" video, birthday boy.
Which one? There are a few.
@Aqua-Letifer said in A 5m masterclass on marketing:
Which one? There are a few.
The "Monkey Dance" is probably the best.
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@mark said in A 5m masterclass on marketing:
lol
Platform wars. Making a comeback?
Apple won the war. By a lot.
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@mark said in A 5m masterclass on marketing:
lol
Platform wars. Making a comeback?
Apple won the war. By a lot.
@Doctor-Phibes ok. lol
