Dollar General
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The discount store operator and rival Dollar Tree have been losing budget-conscious shoppers to Walmart, Target and China-based e-commerce platform Temu, which offer low-priced home goods, apparel and seasonal items. Walmart and Target each raised their full-year profit forecasts earlier this month.
To take the "glass half full" approach, a better economy is causing shoppers to "move up" from Dollar General to Walmart and Target.
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Dollar General’s core customer base, which contributes about 60% of overall sales, comprises households earning less than $35,000 annually.
“While middle and higher income households are seeking value as well, they don’t claim to feel the same level of pressure as low-income households, as customers have felt more pressure on their spending,” CEO Todd Vasos said on a post-earnings call.
Interesting