How quickly can Jeremy put out a light beer?
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@taiwan_girl said in How quickly can Jeremy put out a light beer?:
"We need to clarify the facts that this was one can, one influencer, one post and not a campaign," Doukeris said. "
And what an influencer! Think of how many people Mulvaney got to switch brands.
@jon-nyc said in How quickly can Jeremy put out a light beer?:
@taiwan_girl said in How quickly can Jeremy put out a light beer?:
"We need to clarify the facts that this was one can, one influencer, one post and not a campaign," Doukeris said. "
And what an influencer! Think of how many people Mulvaney got to switch brands.
Holy shit! He's a Miller Mole!
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Fenway Park
Link to video@LuFins-Dad said in How quickly can Jeremy put out a light beer?:
Fenway Park
Isn't that wonderful? Fenway fans are like that, very well schooled.
I sold a lot of beer in that spot where the camera man was standing.
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My God, they're willing to watch baseball sober?
That's dedication right there.
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The other bud light boycott.
https://www.spiked-online.com/2023/05/12/the-other-bud-light-boycott/
It includes this little nugget:
LGBTQ+’ bars are what we used to know as gay pubs, before they were expanded to become inclusive and welcoming of heterosexual men who like to imagine that they are lesbians.
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$Billions$ and $Billions$...
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@Jolly Stock valuation is only a good barometer over a much longer period and has to be compared with similar business valuations. Lost revenue really is the best judge.
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At the same time, it is worth pointing out that Coors-Molson's stock is up a fair amount. I think a fair amount of the Bud Light drinkers will likely permanently switch over to Miller Lite or Coors Lite. Bud Light's popularity was waning before all this, which is why they were trying to shake up the marketing. On a global scale, however, Bud Light is their 7th best-selling beer.
Target and the Dodgers are going to be much more interesting stories. It is a lot harder to switch big box retailers and gorocers. And the Dodgers? If you're a team fan that has decades and thousands of dollars invested? It will be interesting to see what happens there.
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Free beer this weekend. Buy a $20 case and get a $20 rebate.
The Brad
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Free beer this weekend. Buy a $20 case and get a $20 rebate.
@LuFins-Dad said in How quickly can Jeremy put out a light beer?:
Free beer this weekend. Buy a $20 case and get a $20 rebate.
It's not worth it.
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Free beer this weekend. Buy a $20 case and get a $20 rebate.
@LuFins-Dad said in How quickly can Jeremy put out a light beer?:
Free beer this weekend. Buy a $20 case and get a $20 rebate.
If I was inviting a bunch of Americans over for the weekend that would be pretty tempting.
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Your friends are Bud Lite drinkers?
Well, that explains a lot...
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@Jolly said in How quickly can Jeremy put out a light beer?:
Your friends are Bud Lite drinkers?
Well, that explains a lot...
No, they're transsexuals. Credit me with some taste.
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Bud Light sales are STILL going lower. 29.5% week ending 05/20
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Now this is interesting. This is including sales going into Memorial Day Weekend, but not Memorial Day itself…
https://nypost.com/2023/06/06/anheuser-buschs-bud-light-sales-drop-23-9/
Now here’s the part that people are trying to use to show that the boycott’s turning around -
Sales volume — or number of cases sold containing 12 cans or more — was down 27.8% compared with 29.5%, marking the first time the declines didn’t grow steeper in the seven weeks that this data has been tracked,
But here’s the thing… Bud Light was offering $15 rebates off any sales of a 12 pack and above. The 18-pack sells for $15. So that is free beer. Even with free beer on one of the busiest beer drinking weekends of the year, they were down 28%. That is FAR worse than last week’s 29%.
Expect them to continue offering free beer just to try to show that the numbers are turning… But the really interesting thing is what happens in the fall if retailers reduce their shelf space (and they likely will). That will increase their losses substantially. We could be watching a brand completely self destruct.
