How quickly can Jeremy put out a light beer?

[Aqua Letifer]

@Copper said in How quickly can Jeremy put out a light beer?:

@Aqua-Letifer said in How quickly can Jeremy put out a light beer?:

That's a photo of every marketing department ever

Except the ones run by serious adults, which may be a minority.

Nope, sorry, they're a serious exception and only exist at much smaller companies.

[LuFins Dad]

The boycott is accelerating. Down 26% this week…

https://www.stltoday.com/business/local/bud-light-sales-continue-to-plummet-after-transgender-marketing-controversy/article_cb4df8c2-e83f-11ed-b255-f3f68e1f98f4.html

It’s also impacting other AB brands

The slowdown in sales of Michelob Ultra is of particular concern to Anheuser-Busch because it had been one of the fastest-growing brands on the market, said David Steinman, vice president and executive editor at Beer Marketer’s Insights..

[Mik]

@George-K said in How quickly can Jeremy put out a light beer?:

Ain't rubbin' THAT lamp. No, sirree.

[jon-nyc]

Modelo Especial is the #2 beer in the US?

I never would have guessed.

Unless Corona (also a Grupo Modelo brand) is included in those numbers. Still a bit of a surprise.

[Mik]

I just looked at several different sources for that information. Modelo doesn't even show up. Bud light has been #1 for a long time.

[jon-nyc]

https://vinepair.com/articles/rise-of-modelo/

[jon-nyc]

Apparently some trans allies are also boycotting the brand for not coming out more strongly in defense of the Mulvaney relationship.

[Mik]

Some days you just can’t win.

[taiwan_girl]

"Anheuser-Busch CEO Michel Doukeris addressed the Bud Light controversy on an earnings call with investors Thursday, downplaying the brand's partnership with transgender influencer Dylan Mulvaney that prompted a boycott from conservatives.

Doukeris told investors there is "misinformation" spreading on social media about the company's team-up with Mulvaney.

"We need to clarify the facts that this was one can, one influencer, one post and not a campaign," Doukeris said. "

https://www.foxbusiness.com/markets/ceo-distances-anheuser-busch-bud-light-dylan-mulvaney-controversy-not-formal-campaign

[jon-nyc]

@taiwan_girl said in How quickly can Jeremy put out a light beer?:

"We need to clarify the facts that this was one can, one influencer, one post and not a campaign," Doukeris said. "

And what an influencer! Think of how many people Mulvaney got to switch brands.

[LuFins Dad]

@taiwan_girl said in How quickly can Jeremy put out a light beer?:

"Anheuser-Busch CEO Michel Doukeris addressed the Bud Light controversy on an earnings call with investors Thursday, downplaying the brand's partnership with transgender influencer Dylan Mulvaney that prompted a boycott from conservatives.

Doukeris told investors there is "misinformation" spreading on social media about the company's team-up with Mulvaney.

"We need to clarify the facts that this was one can, one influencer, one post and not a campaign," Doukeris said. "

https://www.foxbusiness.com/markets/ceo-distances-anheuser-busch-bud-light-dylan-mulvaney-controversy-not-formal-campaign

There were at least two posts, and the whole thing went down quickly. Who knows how many more posts may have followed?

[Jolly]

@jon-nyc said in How quickly can Jeremy put out a light beer?:

@taiwan_girl said in How quickly can Jeremy put out a light beer?:

"We need to clarify the facts that this was one can, one influencer, one post and not a campaign," Doukeris said. "

And what an influencer! Think of how many people Mulvaney got to switch brands.

Holy shit! He's a Miller Mole!

[George K]

[LuFins Dad]

Fenway Park

Link to video

[Copper]

@LuFins-Dad said in How quickly can Jeremy put out a light beer?:

Fenway Park

Isn't that wonderful? Fenway fans are like that, very well schooled.

I sold a lot of beer in that spot where the camera man was standing.

[Doctor Phibes]

My God, they're willing to watch baseball sober?

That's dedication right there.

[jon-nyc]

The other bud light boycott.

https://www.spiked-online.com/2023/05/12/the-other-bud-light-boycott/

It includes this little nugget:

LGBTQ+’ bars are what we used to know as gay pubs, before they were expanded to become inclusive and welcoming of heterosexual men who like to imagine that they are lesbians.

[Jolly]

$Billions$ and $Billions$...

https://www.dailymail.co.uk/news/article-12120649/Anheuser-Busch-lost-staggering-15-7-BILLION-value-Bud-Light-controversy-began.html

[LuFins Dad]

@Jolly Stock valuation is only a good barometer over a much longer period and has to be compared with similar business valuations. Lost revenue really is the best judge.

[Jolly]

You're probably right, but I still have this warm, fuzzy feeling...