How quickly can Jeremy put out a light beer?
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The boycott is accelerating. Down 26% this week…
It’s also impacting other AB brands
The slowdown in sales of Michelob Ultra is of particular concern to Anheuser-Busch because it had been one of the fastest-growing brands on the market, said David Steinman, vice president and executive editor at Beer Marketer’s Insights..
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Modelo Especial is the #2 beer in the US?
I never would have guessed.
Unless Corona (also a Grupo Modelo brand) is included in those numbers. Still a bit of a surprise.
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Apparently some trans allies are also boycotting the brand for not coming out more strongly in defense of the Mulvaney relationship.
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"Anheuser-Busch CEO Michel Doukeris addressed the Bud Light controversy on an earnings call with investors Thursday, downplaying the brand's partnership with transgender influencer Dylan Mulvaney that prompted a boycott from conservatives.
Doukeris told investors there is "misinformation" spreading on social media about the company's team-up with Mulvaney.
"We need to clarify the facts that this was one can, one influencer, one post and not a campaign," Doukeris said. "
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@taiwan_girl said in How quickly can Jeremy put out a light beer?:
"We need to clarify the facts that this was one can, one influencer, one post and not a campaign," Doukeris said. "
And what an influencer! Think of how many people Mulvaney got to switch brands.
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@taiwan_girl said in How quickly can Jeremy put out a light beer?:
"Anheuser-Busch CEO Michel Doukeris addressed the Bud Light controversy on an earnings call with investors Thursday, downplaying the brand's partnership with transgender influencer Dylan Mulvaney that prompted a boycott from conservatives.
Doukeris told investors there is "misinformation" spreading on social media about the company's team-up with Mulvaney.
"We need to clarify the facts that this was one can, one influencer, one post and not a campaign," Doukeris said. "
There were at least two posts, and the whole thing went down quickly. Who knows how many more posts may have followed?
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@jon-nyc said in How quickly can Jeremy put out a light beer?:
@taiwan_girl said in How quickly can Jeremy put out a light beer?:
"We need to clarify the facts that this was one can, one influencer, one post and not a campaign," Doukeris said. "
And what an influencer! Think of how many people Mulvaney got to switch brands.
Holy shit! He's a Miller Mole!
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Fenway Park
Link to videoMe/rry/Christmas
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@LuFins-Dad said in How quickly can Jeremy put out a light beer?:
Fenway Park
Isn't that wonderful? Fenway fans are like that, very well schooled.
I sold a lot of beer in that spot where the camera man was standing.
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My God, they're willing to watch baseball sober?
That's dedication right there.
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The other bud light boycott.
https://www.spiked-online.com/2023/05/12/the-other-bud-light-boycott/
It includes this little nugget:
LGBTQ+’ bars are what we used to know as gay pubs, before they were expanded to become inclusive and welcoming of heterosexual men who like to imagine that they are lesbians.
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Always remember, Operation Valkyrie was an act of sedition.
Warning: I post things that interest me. Read and comment at your own discretion. -
At the same time, it is worth pointing out that Coors-Molson's stock is up a fair amount. I think a fair amount of the Bud Light drinkers will likely permanently switch over to Miller Lite or Coors Lite. Bud Light's popularity was waning before all this, which is why they were trying to shake up the marketing. On a global scale, however, Bud Light is their 7th best-selling beer.
Target and the Dodgers are going to be much more interesting stories. It is a lot harder to switch big box retailers and gorocers. And the Dodgers? If you're a team fan that has decades and thousands of dollars invested? It will be interesting to see what happens there.
