Etsy email
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wrote on 10 May 2021, 18:07 last edited by
Men are bad.
Unless, of course, they wear a dress.
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wrote on 10 May 2021, 18:17 last edited by Aqua Letifer 5 Oct 2021, 18:17
@Mark Call me cynical, but follow the money. This wasn't a messaging decision, but a financial one.
Americans spend $25B on Mother's Day, and about half that for Father's Day. That's all retailers, though; Etsy caters more toward women, making the numbers even more skewed.
Mother's Day is huge for Etsy. Father's Day, not at all so much. They let their sales numbers dictate their messaging, which is a surefire way to piss people off.
I sent them a shitty email as well, FWIW.
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wrote on 10 May 2021, 18:18 last edited by Doctor Phibes 5 Oct 2021, 18:18
I'd happily opt out of father's day emails.
In fact, the list of email topics had happily opt out of is quite extraordinarily long.
I get $100 for Father's Day. No other celebration is necessary.
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wrote on 10 May 2021, 18:24 last edited by
Mother’s Day contributes 23 billion to the economy and Fathers Day 16 billion. They were probably invented as retailer bonanzas.
I don’t mind retailers sitting quietly in pain as they dare not cross our cultural overlords.
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@Mark Call me cynical, but follow the money. This wasn't a messaging decision, but a financial one.
Americans spend $25B on Mother's Day, and about half that for Father's Day. That's all retailers, though; Etsy caters more toward women, making the numbers even more skewed.
Mother's Day is huge for Etsy. Father's Day, not at all so much. They let their sales numbers dictate their messaging, which is a surefire way to piss people off.
I sent them a shitty email as well, FWIW.
wrote on 10 May 2021, 18:28 last edited by@aqua-letifer said in Etsy email:
@Mark Call me cynical, but follow the money. This wasn't a messaging decision, but a financial one.
How does that email contribute to their bottom line? Does Etsy really drive people away with the fathers' day emails, or did they feel pressured to stop sending them because they received negative feedback from culture warriors virtuously supporting the fatherless?
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@aqua-letifer said in Etsy email:
@Mark Call me cynical, but follow the money. This wasn't a messaging decision, but a financial one.
How does that email contribute to their bottom line? Does Etsy really drive people away with the fathers' day emails, or did they feel pressured to stop sending them because they received negative feedback from culture warriors virtuously supporting the fatherless?
wrote on 10 May 2021, 18:30 last edited by@horace said in Etsy email:
@aqua-letifer said in Etsy email:
@Mark Call me cynical, but follow the money. This wasn't a messaging decision, but a financial one.
How does that email contribute to their bottom line? Does Etsy really drive people away with the fathers' day emails, or did they feel pressured to stop sending them because they received negative feedback from culture warriors virtuously supporting the fatherless?
Could very well be they hit the Mother's Day messaging too hard, had an uptick in opt-outs, and want to prevent that with the next spending holiday.
Obviously I don't know for sure but back in the long ago, other companies have done exactly that, and paid me to send that messaging out. So it or something like it are possibilities.
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wrote on 10 May 2021, 18:34 last edited by
Feels like 1984 is here, just not how we expected.
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wrote on 10 May 2021, 18:34 last edited by
Guy, it's freaking spam. They're saying you can opt out!
Stop complaining!
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Guy, it's freaking spam. They're saying you can opt out!
Stop complaining!
wrote on 10 May 2021, 18:35 last edited by@doctor-phibes said in Etsy email:
Guy, it's freaking spam. They're saying you can opt out!
Stop complaining!
I didn’t realize I needed a reminder to optionally opt out, LOL.
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wrote on 10 May 2021, 18:47 last edited by
I'm always deeply suspicious of anything that says you can opt out, because by doing so you're confirming your existence to them.
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Guy, it's freaking spam. They're saying you can opt out!
Stop complaining!
wrote on 11 May 2021, 02:32 last edited by@doctor-phibes said in Etsy email:
Guy, it's freaking spam. They're saying you can opt out!
Stop complaining!
I got the same weird vibe as Mark, for some reason.
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wrote on 11 May 2021, 03:47 last edited by
Etsy sent me those emails for both Mother's Day and Father's Day. I opted out of both.
Some people don't want to get those emails, and I'm one of those people. I wish more retailers would offer the opt out feature. Etsy is trying to be nice, and I appreciate it.