Etsy email
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I replied to the email. I normally would not do this but something compelled me to do so.
To whom it may concern,
I am not one to be offended and this email certainly does not offend me, but I find it in extremely bad taste.
Even though this is irrelevant to this discussion, I had a great father who I miss every day since he passed from this life. I am also a father and my wife and I have been married for 34 years and we raised 3 wonderful, critical thinking children.
Apparently whoever presented this idea to your management, and subsequently, the person or persons who approved this message are not exercising their critical thinking skills.
I did not receive a similar email from you, asking me if I wanted to opt out of Mother's Day emails. I understand there are probably more people with bad fathers vs. bad mothers, but I know for a fact there are plenty of bad mothers out there and probably quite a few people who do not celebrate Mother's day.
Instead of targeting a specific group, why not ask if someone wants to opt out of all "Holiday" emails? That would have been so much better.
Or provide a list of holidays that the person would like to receive emails regarding on their profile.
It is better to try to unite people than to divide them. Emails like this do nothing but contribute to division.
You should know better than this.
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@Mark Call me cynical, but follow the money. This wasn't a messaging decision, but a financial one.
Americans spend $25B on Mother's Day, and about half that for Father's Day. That's all retailers, though; Etsy caters more toward women, making the numbers even more skewed.
Mother's Day is huge for Etsy. Father's Day, not at all so much. They let their sales numbers dictate their messaging, which is a surefire way to piss people off.
I sent them a shitty email as well, FWIW.
Please love yourself.
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I'd happily opt out of father's day emails.
In fact, the list of email topics had happily opt out of is quite extraordinarily long.
I get $100 for Father's Day. No other celebration is necessary.
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@Mark Call me cynical, but follow the money. This wasn't a messaging decision, but a financial one.
Americans spend $25B on Mother's Day, and about half that for Father's Day. That's all retailers, though; Etsy caters more toward women, making the numbers even more skewed.
Mother's Day is huge for Etsy. Father's Day, not at all so much. They let their sales numbers dictate their messaging, which is a surefire way to piss people off.
I sent them a shitty email as well, FWIW.
@aqua-letifer said in Etsy email:
@Mark Call me cynical, but follow the money. This wasn't a messaging decision, but a financial one.
How does that email contribute to their bottom line? Does Etsy really drive people away with the fathers' day emails, or did they feel pressured to stop sending them because they received negative feedback from culture warriors virtuously supporting the fatherless?
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@aqua-letifer said in Etsy email:
@Mark Call me cynical, but follow the money. This wasn't a messaging decision, but a financial one.
How does that email contribute to their bottom line? Does Etsy really drive people away with the fathers' day emails, or did they feel pressured to stop sending them because they received negative feedback from culture warriors virtuously supporting the fatherless?
@horace said in Etsy email:
@aqua-letifer said in Etsy email:
@Mark Call me cynical, but follow the money. This wasn't a messaging decision, but a financial one.
How does that email contribute to their bottom line? Does Etsy really drive people away with the fathers' day emails, or did they feel pressured to stop sending them because they received negative feedback from culture warriors virtuously supporting the fatherless?
Could very well be they hit the Mother's Day messaging too hard, had an uptick in opt-outs, and want to prevent that with the next spending holiday.
Obviously I don't know for sure but back in the long ago, other companies have done exactly that, and paid me to send that messaging out. So it or something like it are possibilities.
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Guy, it's freaking spam. They're saying you can opt out!
Stop complaining!
I was only joking
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Guy, it's freaking spam. They're saying you can opt out!
Stop complaining!
@doctor-phibes said in Etsy email:
Guy, it's freaking spam. They're saying you can opt out!
Stop complaining!
I didn’t realize I needed a reminder to optionally opt out, LOL.
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I'm always deeply suspicious of anything that says you can opt out, because by doing so you're confirming your existence to them.
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Guy, it's freaking spam. They're saying you can opt out!
Stop complaining!
@doctor-phibes said in Etsy email:
Guy, it's freaking spam. They're saying you can opt out!
Stop complaining!
I got the same weird vibe as Mark, for some reason.
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Etsy sent me those emails for both Mother's Day and Father's Day. I opted out of both.
Some people don't want to get those emails, and I'm one of those people. I wish more retailers would offer the opt out feature. Etsy is trying to be nice, and I appreciate it.
