We need a new social contract for wine
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A Jancis Robinson piece, with which I agree with most everything.
There is a neighborhood breakfast and lunch place with very good food and service. They've started serving dinner Th-Sun, with a full bar. Unfortunately their wine list was clearly chosen by a distributor trying to move some slow-moving product. I ordered a higher end Pinot Noir the other night and it had obviously been opened the prior weekend and was oxidized. They took a bath on that bottle as I sent the glass back.
I'm going to speak with the owner about revamping his wine list, free of charge. If I can get his wines down from $12-$16 by the glass to between $7 and $10 tops, he will sell more wine, attract more wine drinkers and lose a lot less money on bottles gone bad. I think he'll make more money. Wine people like to go where the wine is well chosen and inexpensive. Who knows, it could become a sideline for me.
https://www.jancisrobinson.com/articles/wine-needs-new-social-contract
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The whole industry seems weirdly closed off, but what you said makes lots of sense. I am not a wine connoisseur, but if a consumer can find a place that can sell it for affordable prices, while still making huge margin, and having a simple but quality list, that certainly would be attractive to me.
