Peloton
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Maybe not what you were thinking it would be about...
https://www.fool.com/investing/2020/09/14/like-netflix-then-youll-love-this-stock/
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Yeah except the VHS tape costs like $5,000 plus a subscription if you want to watch it more than once. Seriously though, I have a few friends who have it (stationary bike, other gadgets) and it has a pretty advanced ecosystem to participate in live "workout classes" (from home) with a live instructor, competitions against others working out at home, etc. It's pricey, but certainly a significant way many will workout in the future.
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Peloton gear is ridiculously over-priced. You can get a decent quality electro-magnetic exercise bike for a fraction of the price they charge.
Also, the serious cyclists I know don't go anywhere near it - they use Wahoo for the hardware and Zwift for the software.