Shrinkflation
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Ransonet, a bottled-water salesman in New Iberia, La., showed his wife, Christine, the offending Oreo. Like others in the box, the twin chocolate wafers were smeared with just a thin coat of creme, far less, he said, than the typical blob he was used to.
The couple thought it was a fluke. This fall, they decided to test Double Stuf Oreos, a variety Shane had never cared for—too much creme. This time, he recognized the cookie immediately.
“Here we go, that’s the regular Oreo,” Ransonet, 47, told his wife.
Ransonet is one of throngs of Oreo fans who have been perturbed in recent years by what some feel could be one of the biggest inflation scandals to hit supermarkets to date: “Double Stuf” Oreos with just a normal amount of creme, and even less in the original-sized versions. Some gripe that the filling no longer reaches the wafers’ edges. Others say the cookies now bear little resemblance to the creme-stuffed images on Oreo’s packaging.
It's not just Oreos.
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I dont like it either and would probably just like to see the same amount with a price increase, But, i am sure that would raise complaints also.
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Betty Crocker's Super Moist on top of the House Italian.
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Is the recipe change for the Italian dressing necessarily shrinkflation? I mean, if they are just substituting water for oil then sure, but do we know that’s what they changed?
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Somewhat related - There's an old marketing story about how they massively increased toothpaste consumption simply by increasing the diameter of the tube opening.
