The Ruling Class
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You know, there's an awful lot of handwringing going on here.
It's a big marketing fail, clearly, but do people really buy their beer because of the advertising?
If so, they get what they deserve. And they deserve Light Beer.
I know, I know, it sucks right now to be an Anheuser-Busch shareholder. But think for a moment just how much global misery those people have created. Payback!
Incidentally, apparently British beer is catching on to this trend:
@Doctor-Phibes said in The Ruling Class:
It's a big marketing fail, clearly, but do people really buy their beer because of the advertising?
You're kidding me, right? You do, too.
You also don't buy a lot of stuff specifically because of the advertising.
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@Doctor-Phibes said in The Ruling Class:
It's a big marketing fail, clearly, but do people really buy their beer because of the advertising?
You're kidding me, right? You do, too.
You also don't buy a lot of stuff specifically because of the advertising.
@Aqua-Letifer said in The Ruling Class:
@Doctor-Phibes said in The Ruling Class:
It's a big marketing fail, clearly, but do people really buy their beer because of the advertising?
You're kidding me, right? You do, too.
No, I really don’t buy beer based on the advertising. I don’t think I’ve ever seen a commercial for the beer I get. I just tried it one day and really liked it.
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@Aqua-Letifer said in The Ruling Class:
@Doctor-Phibes said in The Ruling Class:
It's a big marketing fail, clearly, but do people really buy their beer because of the advertising?
You're kidding me, right? You do, too.
No, I really don’t buy beer based on the advertising. I don’t think I’ve ever seen a commercial for the beer I get. I just tried it one day and really liked it.
@Doctor-Phibes said in The Ruling Class:
@Aqua-Letifer said in The Ruling Class:
@Doctor-Phibes said in The Ruling Class:
It's a big marketing fail, clearly, but do people really buy their beer because of the advertising?
You're kidding me, right? You do, too.
No, I really don’t buy beer based on the advertising. I don’t think I’ve ever seen a commercial for the beer I get. I just tried it one day and really liked it.
Bro. Just, c'mon.
- "Advertising" ≠ "commercials"
- This isn't They Live. You don't just see a commercial and then feel this magic compulsion to go out and buy crappy beer, that's not how it works.
Please love yourself.
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@Aqua-Letifer said in The Ruling Class:
She started thinking her job was to define a culture, not champion it.
Aqua, I quoted your key point, very perceptive and interesting.
Would you add "influence" somewhere in that sentence, like maybe first?
Really enjoy reading the perspectives in this thread.
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@Aqua-Letifer said in The Ruling Class:
She started thinking her job was to define a culture, not champion it.
Aqua, I quoted your key point, very perceptive and interesting.
Would you add "influence" somewhere in that sentence, like maybe first?
Really enjoy reading the perspectives in this thread.
@Rainman said in The Ruling Class:
Would you add "influence" somewhere in that sentence, like maybe first?
Yeah, I think so. But with the ad stuff, sometimes woke politics is the reason behind it, and sometimes it's ego.
Woke folks definitely try to influence the culture around them. They do that because they think they know better. Because they don't want to empathize with others who are outside their own bubbles. Why do that when those people over there are so obviously wrong about everything?
Not all marketing morons are woke, though. Some of them either don't know or forget that they're downstream to culture, not upstream. They're given crazy-ridiculous budgets in a professional environment that rewards ego, and so a lot of them actually believe that they can shape culture.
They can't, though. They can only get as close as the stand-up comedian: expressing something everyone already relates to, but no one has yet verbalized. That's as far as it can go. But it's easy to confuse that with, "look at this movement we've created!" Because ego, and lack of empathy.
Barnes & Noble's death spiral and subsequent recovery is a perfect example of what happens when you let something other than empathy drive your marketing, learn your lesson, and then start to bring it back.
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@Rainman said in The Ruling Class:
Would you add "influence" somewhere in that sentence, like maybe first?
Yeah, I think so. But with the ad stuff, sometimes woke politics is the reason behind it, and sometimes it's ego.
Woke folks definitely try to influence the culture around them. They do that because they think they know better. Because they don't want to empathize with others who are outside their own bubbles. Why do that when those people over there are so obviously wrong about everything?
Not all marketing morons are woke, though. Some of them either don't know or forget that they're downstream to culture, not upstream. They're given crazy-ridiculous budgets in a professional environment that rewards ego, and so a lot of them actually believe that they can shape culture.
They can't, though. They can only get as close as the stand-up comedian: expressing something everyone already relates to, but no one has yet verbalized. That's as far as it can go. But it's easy to confuse that with, "look at this movement we've created!" Because ego, and lack of empathy.
Barnes & Noble's death spiral and subsequent recovery is a perfect example of what happens when you let something other than empathy drive your marketing, learn your lesson, and then start to bring it back.
In the long run, no one, woke or otherwise, can fool the market.
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@Doctor-Phibes said in The Ruling Class:
@Aqua-Letifer said in The Ruling Class:
@Doctor-Phibes said in The Ruling Class:
It's a big marketing fail, clearly, but do people really buy their beer because of the advertising?
You're kidding me, right? You do, too.
No, I really don’t buy beer based on the advertising. I don’t think I’ve ever seen a commercial for the beer I get. I just tried it one day and really liked it.
Bro. Just, c'mon.
- "Advertising" ≠ "commercials"
- This isn't They Live. You don't just see a commercial and then feel this magic compulsion to go out and buy crappy beer, that's not how it works.
@Aqua-Letifer said in The Ruling Class:
@Doctor-Phibes said in The Ruling Class:
@Aqua-Letifer said in The Ruling Class:
@Doctor-Phibes said in The Ruling Class:
It's a big marketing fail, clearly, but do people really buy their beer because of the advertising?
You're kidding me, right? You do, too.
No, I really don’t buy beer based on the advertising. I don’t think I’ve ever seen a commercial for the beer I get. I just tried it one day and really liked it.
Bro. Just, c'mon.
- "Advertising" ≠ "commercials"
- This isn't They Live. You don't just see a commercial and then feel this magic compulsion to go out and buy crappy beer, that's not how it works.
Ok, so I drink the beer I drink because of a societal vibe including advertising that surrounds me and tells me that picking a locally brewed IPA would somehow fit with my self image and also it would help me define myself in a way that only somebody working an marketing would fully comprehend?
Because if that’s the case then Sam Addams sure wasted a lot of advertising money to persuade me to drink something they don’t actually make.
I was only joking
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@Aqua-Letifer said in The Ruling Class:
@Doctor-Phibes said in The Ruling Class:
@Aqua-Letifer said in The Ruling Class:
@Doctor-Phibes said in The Ruling Class:
It's a big marketing fail, clearly, but do people really buy their beer because of the advertising?
You're kidding me, right? You do, too.
No, I really don’t buy beer based on the advertising. I don’t think I’ve ever seen a commercial for the beer I get. I just tried it one day and really liked it.
Bro. Just, c'mon.
- "Advertising" ≠ "commercials"
- This isn't They Live. You don't just see a commercial and then feel this magic compulsion to go out and buy crappy beer, that's not how it works.
Ok, so I drink the beer I drink because of a societal vibe including advertising that surrounds me and tells me that picking a locally brewed IPA would somehow fit with my self image and also it would help me define myself in a way that only somebody working an marketing would fully comprehend?
Because if that’s the case then Sam Addams sure wasted a lot of advertising money to persuade me to drink something they don’t actually make.
@Doctor-Phibes said in The Ruling Class:
Sam Addams (sic) sure wasted a lot of advertising money to persuade me to drink something they don’t actually make.
Bloody insurrectionist!
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@Doctor-Phibes said in The Ruling Class:
Sam Addams (sic) sure wasted a lot of advertising money to persuade me to drink something they don’t actually make.
Bloody insurrectionist!
@George-K said in The Ruling Class:
@Doctor-Phibes said in The Ruling Class:
Sam Addams (sic) sure wasted a lot of advertising money to persuade me to drink something they don’t actually make.
Bloody insurrectionist!
No, I don't drink Sam Addams, I drink Night Shift Santilli IPA. I like it better. Sam do a lot of advertising, and I drink a different beer.
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@Aqua-Letifer said in The Ruling Class:
@Doctor-Phibes said in The Ruling Class:
@Aqua-Letifer said in The Ruling Class:
@Doctor-Phibes said in The Ruling Class:
It's a big marketing fail, clearly, but do people really buy their beer because of the advertising?
You're kidding me, right? You do, too.
No, I really don’t buy beer based on the advertising. I don’t think I’ve ever seen a commercial for the beer I get. I just tried it one day and really liked it.
Bro. Just, c'mon.
- "Advertising" ≠ "commercials"
- This isn't They Live. You don't just see a commercial and then feel this magic compulsion to go out and buy crappy beer, that's not how it works.
Ok, so I drink the beer I drink because of a societal vibe including advertising that surrounds me and tells me that picking a locally brewed IPA would somehow fit with my self image and also it would help me define myself in a way that only somebody working an marketing would fully comprehend?
Because if that’s the case then Sam Addams sure wasted a lot of advertising money to persuade me to drink something they don’t actually make.
@Doctor-Phibes said in The Ruling Class:
@Aqua-Letifer said in The Ruling Class:
@Doctor-Phibes said in The Ruling Class:
@Aqua-Letifer said in The Ruling Class:
@Doctor-Phibes said in The Ruling Class:
It's a big marketing fail, clearly, but do people really buy their beer because of the advertising?
You're kidding me, right? You do, too.
No, I really don’t buy beer based on the advertising. I don’t think I’ve ever seen a commercial for the beer I get. I just tried it one day and really liked it.
Bro. Just, c'mon.
- "Advertising" ≠ "commercials"
- This isn't They Live. You don't just see a commercial and then feel this magic compulsion to go out and buy crappy beer, that's not how it works.
Ok, so I drink the beer I drink because of a societal vibe including advertising that surrounds me and tells me that picking a locally brewed IPA would somehow fit with my self image and also it would help me define myself in a way that only somebody working an marketing would fully comprehend?
Still a swing and a miss. Sometimes it's like that but not really, not anymore.
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@Doctor-Phibes said in The Ruling Class:
@Aqua-Letifer said in The Ruling Class:
@Doctor-Phibes said in The Ruling Class:
@Aqua-Letifer said in The Ruling Class:
@Doctor-Phibes said in The Ruling Class:
It's a big marketing fail, clearly, but do people really buy their beer because of the advertising?
You're kidding me, right? You do, too.
No, I really don’t buy beer based on the advertising. I don’t think I’ve ever seen a commercial for the beer I get. I just tried it one day and really liked it.
Bro. Just, c'mon.
- "Advertising" ≠ "commercials"
- This isn't They Live. You don't just see a commercial and then feel this magic compulsion to go out and buy crappy beer, that's not how it works.
Ok, so I drink the beer I drink because of a societal vibe including advertising that surrounds me and tells me that picking a locally brewed IPA would somehow fit with my self image and also it would help me define myself in a way that only somebody working an marketing would fully comprehend?
Still a swing and a miss. Sometimes it's like that but not really, not anymore.
@Aqua-Letifer said in The Ruling Class:
@Doctor-Phibes said in The Ruling Class:
@Aqua-Letifer said in The Ruling Class:
@Doctor-Phibes said in The Ruling Class:
@Aqua-Letifer said in The Ruling Class:
@Doctor-Phibes said in The Ruling Class:
It's a big marketing fail, clearly, but do people really buy their beer because of the advertising?
You're kidding me, right? You do, too.
No, I really don’t buy beer based on the advertising. I don’t think I’ve ever seen a commercial for the beer I get. I just tried it one day and really liked it.
Bro. Just, c'mon.
- "Advertising" ≠ "commercials"
- This isn't They Live. You don't just see a commercial and then feel this magic compulsion to go out and buy crappy beer, that's not how it works.
Ok, so I drink the beer I drink because of a societal vibe including advertising that surrounds me and tells me that picking a locally brewed IPA would somehow fit with my self image and also it would help me define myself in a way that only somebody working an marketing would fully comprehend?
Still a swing and a miss. Sometimes it's like that but not really, not anymore.
OK, smart guy. Why do I drink the beer I drink?
Bearing in mind that I've tried a lot of beer.
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@Aqua-Letifer said in The Ruling Class:
@Doctor-Phibes said in The Ruling Class:
@Aqua-Letifer said in The Ruling Class:
@Doctor-Phibes said in The Ruling Class:
@Aqua-Letifer said in The Ruling Class:
@Doctor-Phibes said in The Ruling Class:
It's a big marketing fail, clearly, but do people really buy their beer because of the advertising?
You're kidding me, right? You do, too.
No, I really don’t buy beer based on the advertising. I don’t think I’ve ever seen a commercial for the beer I get. I just tried it one day and really liked it.
Bro. Just, c'mon.
- "Advertising" ≠ "commercials"
- This isn't They Live. You don't just see a commercial and then feel this magic compulsion to go out and buy crappy beer, that's not how it works.
Ok, so I drink the beer I drink because of a societal vibe including advertising that surrounds me and tells me that picking a locally brewed IPA would somehow fit with my self image and also it would help me define myself in a way that only somebody working an marketing would fully comprehend?
Still a swing and a miss. Sometimes it's like that but not really, not anymore.
OK, smart guy. Why do I drink the beer I drink?
Bearing in mind that I've tried a lot of beer.
@Doctor-Phibes said in The Ruling Class:
@Aqua-Letifer said in The Ruling Class:
@Doctor-Phibes said in The Ruling Class:
@Aqua-Letifer said in The Ruling Class:
@Doctor-Phibes said in The Ruling Class:
@Aqua-Letifer said in The Ruling Class:
@Doctor-Phibes said in The Ruling Class:
It's a big marketing fail, clearly, but do people really buy their beer because of the advertising?
You're kidding me, right? You do, too.
No, I really don’t buy beer based on the advertising. I don’t think I’ve ever seen a commercial for the beer I get. I just tried it one day and really liked it.
Bro. Just, c'mon.
- "Advertising" ≠ "commercials"
- This isn't They Live. You don't just see a commercial and then feel this magic compulsion to go out and buy crappy beer, that's not how it works.
Ok, so I drink the beer I drink because of a societal vibe including advertising that surrounds me and tells me that picking a locally brewed IPA would somehow fit with my self image and also it would help me define myself in a way that only somebody working an marketing would fully comprehend?
Still a swing and a miss. Sometimes it's like that but not really, not anymore.
OK, smart guy. Why do I drink the beer I drink?
Bearing in mind that I've tried a lot of beer.
It's not mysterious, it's just so basic most people take it for granted.
Basically you do because you like to.
And you tried the stuff you tried because you wanted to. And you wanted to for probably a handful of reasons, one of them being that you felt comfortable doing so. -
That guy in the picture that @Doctor-Phibes submitted looks like Bruce Willis!!
