RIP Aunt Jemima

[Copper]

Don't forget Jello Pudding

And Hertz

Link to video

[Klaus]

Can somebody explain that name to me?

[Friday]

You know, even my 19 yo daughter (who tends to lean on the woke side) was sad about Aunt Jemima.

[Loki]

Now Cream of Wheat.

Here we go, the race is on.

How many brands get shot before we get bored with this game?

I give it a two weeks. More sacrifices at the alter of virtue signaling first. Still it’s better than givin your first born.

[George K]

[Doctor Phibes]

I have to say, when we first came over, I was rather taken aback by the Aunt Jemima stuff. I didn't grow up with it of course, but I saw the picture and immediately thought, 'ah, welcome back to the 1960's....'.

Yeah, yeah, I'm just a dumb old Brit who doesn't know anything. Still....

[Doctor Phibes]

...when I was very young, my mum save up a load of jam labels, and got me and my brother one of these each...

...it's probably still at the house somewhere.

[jon-nyc]

@Klaus said in RIP Aunt Jemima:

Can somebody explain that name to me?

The name is biblical, I have a friend (British Jew) who named his daughter that. I've never heard of the name in the US except for Aunt Jemima.

The image on the bottle is an old-style southern 'mammy' of the kind white people used to hire as house keepers and caregivers to their kids. I guess over time the image and name got associated with that type of subservient relationship.

[89th]

@Doctor-Phibes said in RIP Aunt Jemima:

I have to say, when we first came over, I was rather taken aback by the Aunt Jemima stuff. I didn't grow up with it of course, but I saw the picture and immediately thought, 'ah, welcome back to the 1960's....'.

I feel like this is the perfect example of injecting race into something that isn't there. Sure, maybe 50 or 100 years ago there was a less sensitive history/portrayal of Aunt Jemima, but all it is is a picture of a black woman as if this is her "syrup recipe". I have an Aunt Sarah, and there's a pancake restaurant I've passed before called "Aunt Sarah's Pancake House"... how is this any different?

[Doctor Phibes]

How many black people were portrayed in normal ways in the media back in the 60's? How many black film stars were there who didn't have to yuck it up?

The thought that all this deeply embedded stuff just goes away because white people say it has gone away seems a little optimistic.

[Jolly]

@jon-nyc said in RIP Aunt Jemima:

@Klaus said in RIP Aunt Jemima:

Can somebody explain that name to me?

The name is biblical, I have a friend (British Jew) who named his daughter that. I've never heard of the name in the US except for Aunt Jemima.

The image on the bottle is an old-style southern 'mammy' of the kind white people used to hire as house keepers and caregivers to their kids. I guess over time the image and name got associated with that type of subservient relationship.

I think the original image was to convey the message of a happy cook. In the early days of the brand, there were a lot of black people who cooked for the wealthy (at least down here) and it was well known that black people were superior cooks (ever walked through a restaurant kitchen in New Orleans?).

The look was updated several years ago and as you said, the name is Biblical. To quote Copper, idiots.

[89th]

Growing up, my grandpa in Baltimore had a (black) chef that would always cook during special holiday events. She made the BEST fried chicken among other foods. Honestly, she looked like the left version of Aunt Jemima above. It would be a COMPLIMENT to associate her name/face with delicious food.

[Copper]

@Doctor-Phibes said in RIP Aunt Jemima:

I didn't grow up with it of course, but I saw the picture and immediately thought, 'ah, welcome back to the 1960's....'.

Yeah, yeah, I'm just a dumb old Brit who doesn't know anything. Still....

I think the brand was well known and respected, that was the message from the commercials

I don't think there was ever any disrespect associated with it

She certainly wasn't treated as a lower class or anything, at least I don't remember it like that

[George K]

[taiwan_girl]

When I was growing up, the best selling toothpaste brand was a brand called "Darkie". It had a picture of a black person with shiny white teeth. I did not think anything of it, as I had never see a black person before. But looking back, I can see how it was pretty offensive.

20 years ago (or maybe a bit more), the company changed the name to Darlie, and changed the picture on the package cover.

[Jolly]

George, I don't care who you are, that's funny!

[89th]

@George-K

[Mik]

[Rainman]

@Mik said in RIP Aunt Jemima:

Mik, your pics didn't show, at least for me.

[jon-nyc]