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The New Coffee Room

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  3. Apple Inc.’s AirTag

Apple Inc.’s AirTag

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  • George KG George K

    @mark said in Apple Inc.’s AirTag:

    I predict failure in the marketplace for this POS.

    Tell that to the folks at Tile.

    markM Offline
    markM Offline
    mark
    wrote on last edited by
    #12

    @george-k said in Apple Inc.’s AirTag:

    @mark said in Apple Inc.’s AirTag:

    I predict failure in the marketplace for this POS.

    Tell that to the folks at Tile.

    Do you own a Tile? Do you know people who do?

    George KG MikM 2 Replies Last reply
    • markM mark

      @george-k said in Apple Inc.’s AirTag:

      @mark said in Apple Inc.’s AirTag:

      I predict failure in the marketplace for this POS.

      Tell that to the folks at Tile.

      Do you own a Tile? Do you know people who do?

      George KG Offline
      George KG Offline
      George K
      wrote on last edited by
      #13

      @mark said in Apple Inc.’s AirTag:

      Do you own a Tile?

      Nope. I tend to not lose things.

      Do you know people who do?

      D3 has about 5 of them. She loves them.

      D3 and D4 have Apple watches as well. When you have a 2 year old running around, and you put your phone down, the ability to "ping" your phone from the watch is very useful.

      "Now look here, you Baltic gas passer... " - Mik, 6/14/08

      The saying, "Lite is just one damn thing after another," is a gross understatement. The damn things overlap.

      1 Reply Last reply
      • AxtremusA Axtremus

        Don’t know how Apple does this exactly, but maybe you can get some idea about what is possible from a paper like this: https://www.mdpi.com/1424-8220/19/20/4466

        Assuming you have access to large troves of academic research publications, search for “single channel ultra wide band direction finding.”

        I kind of zeroed in on “single channel” because I don’t know how many UWB antennae Apple puts in an iPhone. So for the worst case I assume one antenna.

        I further speculate that in spaces where there are multiple Apple devices present (iPhones, iPads, Macs, HomePods, etc.), when there are multiple such devices are UWB capable, Apple can treat them as a distributed antenna array and deploy location/directional finding algorithms that take advantage of multiple antennae. This can also partially answer the question of why using a centralized server.

        KlausK Offline
        KlausK Offline
        Klaus
        wrote on last edited by Klaus
        #14

        @axtremus said in Apple Inc.’s AirTag:

        Don’t know how Apple does this exactly, but maybe you can get some idea about what is possible from a paper like this: https://www.mdpi.com/1424-8220/19/20/4466

        Assuming you have access to large troves of academic research publications, search for “single channel ultra wide band direction finding.”

        I kind of zeroed in on “single channel” because I don’t know how many UWB antennae Apple puts in an iPhone. So for the worst case I assume one antenna.

        I further speculate that in spaces where there are multiple Apple devices present (iPhones, iPads, Macs, HomePods, etc.), when there are multiple such devices are UWB capable, Apple can treat them as a distributed antenna array and deploy location/directional finding algorithms that take advantage of multiple antennae. This can also partially answer the question of why using a centralized server.

        That's interesting.

        The way I understand it is that the device, such as the AirTag, sends an impulse and then the receiver receives the impulse multiple times - once from the straight line path, then from reflections. The angle can then somehow be estimated from the strength and delays between the received signals? But I completely fail to understand how the "somehow" can work. How can you ever get a direction vector out of this?

        In that particular paper, they seem to require measurements within a room (by robots or something) to get a kind of profile, that they can feed into a neural network for predicting direction from impulse responses.

        But that's not how the AirTag can work, because obviously you won't use robots to get a profile of all the rooms you work in.

        But the report mentions that other methods include the usage of multiple antennas and, according to the report, it seems to be standard to have more than one antenna in a device. I can see how that works with two antennas. Maybe that's how AirTag works?

        1 Reply Last reply
        • George KG Offline
          George KG Offline
          George K
          wrote on last edited by
          #15

          Accessory:

          https://www.apple.com/shop/product/MX8A2AM/A/airtag-hermès-luggage-tag

          Screen Shot 2021-04-21 at 9.06.38 AM.png

          "Now look here, you Baltic gas passer... " - Mik, 6/14/08

          The saying, "Lite is just one damn thing after another," is a gross understatement. The damn things overlap.

          MikM KlausK 2 Replies Last reply
          • markM mark

            @george-k said in Apple Inc.’s AirTag:

            @mark said in Apple Inc.’s AirTag:

            I predict failure in the marketplace for this POS.

            Tell that to the folks at Tile.

            Do you own a Tile? Do you know people who do?

            MikM Offline
            MikM Offline
            Mik
            wrote on last edited by
            #16

            @mark said in Apple Inc.’s AirTag:

            @george-k said in Apple Inc.’s AirTag:

            @mark said in Apple Inc.’s AirTag:

            I predict failure in the marketplace for this POS.

            Tell that to the folks at Tile.

            Do you own a Tile? Do you know people who do?

            Ayup. I bought them for MFR who was continually misplacing her keys. She never really got the hang of using it. Technophobia.

            “I am fond of pigs. Dogs look up to us. Cats look down on us. Pigs treat us as equals.” ~Winston S. Churchill

            1 Reply Last reply
            • George KG George K

              Accessory:

              https://www.apple.com/shop/product/MX8A2AM/A/airtag-hermès-luggage-tag

              Screen Shot 2021-04-21 at 9.06.38 AM.png

              MikM Offline
              MikM Offline
              Mik
              wrote on last edited by
              #17

              @george-k said in Apple Inc.’s AirTag:

              Accessory:

              https://www.apple.com/shop/product/MX8A2AM/A/airtag-hermès-luggage-tag

              Screen Shot 2021-04-21 at 9.06.38 AM.png

              $449?!?!?! I could buy the luggage and everything in it for less!

              “I am fond of pigs. Dogs look up to us. Cats look down on us. Pigs treat us as equals.” ~Winston S. Churchill

              George KG 1 Reply Last reply
              • George KG George K

                Accessory:

                https://www.apple.com/shop/product/MX8A2AM/A/airtag-hermès-luggage-tag

                Screen Shot 2021-04-21 at 9.06.38 AM.png

                KlausK Offline
                KlausK Offline
                Klaus
                wrote on last edited by
                #18

                @george-k said in Apple Inc.’s AirTag:

                Accessory:

                https://www.apple.com/shop/product/MX8A2AM/A/airtag-hermès-luggage-tag

                If ever there was a proper usage for the term "lolwut", this is it.

                1 Reply Last reply
                • HoraceH Offline
                  HoraceH Offline
                  Horace
                  wrote on last edited by
                  #19

                  Looks like a fantastic product, thanks for posting about it, Ax. I'll get some for my mom and my wife and myself. But they're selling like hotcakes and not currently available from apple's website. Apparently the word is out about this extraordinarily useful product.

                  Education is extremely important.

                  1 Reply Last reply
                  • George KG Offline
                    George KG Offline
                    George K
                    wrote on last edited by
                    #20

                    https://www.engadget.com/apple-airtags-trackers-first-look-hands-on-130036848.html

                    "Now look here, you Baltic gas passer... " - Mik, 6/14/08

                    The saying, "Lite is just one damn thing after another," is a gross understatement. The damn things overlap.

                    1 Reply Last reply
                    • kluursK Offline
                      kluursK Offline
                      kluurs
                      wrote on last edited by
                      #21

                      I ordered one. Sounds like it takes a while. Clearly, they could give away the tag as they make their profit on the little holder.

                      1 Reply Last reply
                      • AxtremusA Offline
                        AxtremusA Offline
                        Axtremus
                        wrote on last edited by Axtremus
                        #22

                        One thing I want to use it for is to put one in each car so I can find my own car in a big parking lot after I shop. Not all sure if that will work, though. Apple, Inc. seems to have goofy rules about precision/directional finding not working unless you (your iPhone?) are "close enough "to a tag, and that if you (your iPhone?) move "far enough" away from the tag it might beep to help others be aware of unwanted tags. Apple so far has not tell you the thresholds for what constitute "close enough" or "far enough," and even then I am not sure those thresholds would work for the parking lot at a shopping mall/plaza use case.

                        Take Costco for example, the parking lot and the store itself are HUGE, so it's very likely I have to walk pretty far away from the store entrance and walk pretty far away from the car. Will the Apple AirTag work well in that scenario? For now, I am not confident that it will.

                        Hey @Horace, go do some user experience testing with AirTags in some big box store's parking lot and tell us how well the AirTag can help you find your car in the parking lot. Thanks!

                        George KG 1 Reply Last reply
                        • MikM Mik

                          @george-k said in Apple Inc.’s AirTag:

                          Accessory:

                          https://www.apple.com/shop/product/MX8A2AM/A/airtag-hermès-luggage-tag

                          Screen Shot 2021-04-21 at 9.06.38 AM.png

                          $449?!?!?! I could buy the luggage and everything in it for less!

                          George KG Offline
                          George KG Offline
                          George K
                          wrote on last edited by
                          #23

                          @mik said in Apple Inc.’s AirTag:

                          $449?!?!?! I could buy the luggage and everything in it for less!

                          Peasant:

                          https://www.hermes.com/us/en/product/apple-airtag-hermes-travel-tag-H0007941v3400/

                          Screen Shot 2021-04-25 at 7.39.08 AM.png

                          "Now look here, you Baltic gas passer... " - Mik, 6/14/08

                          The saying, "Lite is just one damn thing after another," is a gross understatement. The damn things overlap.

                          1 Reply Last reply
                          • taiwan_girlT Offline
                            taiwan_girlT Offline
                            taiwan_girl
                            wrote on last edited by
                            #24

                            Would if someone was a stalker, and they stuck one of these on your car, or in your purse or something like that.

                            Would it track you and could someone follow you from that?

                            1 Reply Last reply
                            • AxtremusA Axtremus

                              One thing I want to use it for is to put one in each car so I can find my own car in a big parking lot after I shop. Not all sure if that will work, though. Apple, Inc. seems to have goofy rules about precision/directional finding not working unless you (your iPhone?) are "close enough "to a tag, and that if you (your iPhone?) move "far enough" away from the tag it might beep to help others be aware of unwanted tags. Apple so far has not tell you the thresholds for what constitute "close enough" or "far enough," and even then I am not sure those thresholds would work for the parking lot at a shopping mall/plaza use case.

                              Take Costco for example, the parking lot and the store itself are HUGE, so it's very likely I have to walk pretty far away from the store entrance and walk pretty far away from the car. Will the Apple AirTag work well in that scenario? For now, I am not confident that it will.

                              Hey @Horace, go do some user experience testing with AirTags in some big box store's parking lot and tell us how well the AirTag can help you find your car in the parking lot. Thanks!

                              George KG Offline
                              George KG Offline
                              George K
                              wrote on last edited by
                              #25

                              @axtremus said in Apple Inc.’s AirTag:

                              One thing I want to use it for is to put one in each car so I can find my own car in a big parking lot after I shop.

                              Your phone already does that.

                              "Now look here, you Baltic gas passer... " - Mik, 6/14/08

                              The saying, "Lite is just one damn thing after another," is a gross understatement. The damn things overlap.

                              1 Reply Last reply
                              • George KG Offline
                                George KG Offline
                                George K
                                wrote on last edited by George K
                                #26

                                I got my AirTag today.

                                For now, it's a $29 toy. Stupid-easy to set up. And it works remarkably well, with an arrow on my phone pointing to the device. It even tells me how far from the device I am.

                                As I said, I tend to not lose things, but I can see it being a big bonus for Mrs. George and D3-D4.

                                The cheapest "holders" seem to be about $15 for a pair, and at $100 for a set of 4, it's not ridiculously expensive.

                                I'll mount it in my car and see how it works.

                                "Now look here, you Baltic gas passer... " - Mik, 6/14/08

                                The saying, "Lite is just one damn thing after another," is a gross understatement. The damn things overlap.

                                George KG 1 Reply Last reply
                                • HoraceH Offline
                                  HoraceH Offline
                                  Horace
                                  wrote on last edited by
                                  #27

                                  I saw this story on CNN:

                                  https://www.cnn.com/2021/04/30/cnn-underscored/apple-airtag-review/index.html

                                  Generally, I find CNN to be a trustworthy and objective news source. That story is one of their best.

                                  Education is extremely important.

                                  1 Reply Last reply
                                  • George KG George K

                                    I got my AirTag today.

                                    For now, it's a $29 toy. Stupid-easy to set up. And it works remarkably well, with an arrow on my phone pointing to the device. It even tells me how far from the device I am.

                                    As I said, I tend to not lose things, but I can see it being a big bonus for Mrs. George and D3-D4.

                                    The cheapest "holders" seem to be about $15 for a pair, and at $100 for a set of 4, it's not ridiculously expensive.

                                    I'll mount it in my car and see how it works.

                                    George KG Offline
                                    George KG Offline
                                    George K
                                    wrote on last edited by George K
                                    #28

                                    @george-k said in Apple Inc.’s AirTag:

                                    it's a $29 toy.

                                    I put it in my car. In the "Find my" app, it doesn't appear if I'm out of bluetooth range.

                                    So if my car is in the garage, "Find My" will not find my airtag.

                                    Unless...I put it in "lost mode." When in lost mode, anybody with a moderately current iPhone (I think anything newer than an 8 ) will "see" the airtag and over the magic of the interwebz let me know where the airtag is.

                                    For example, I just checked, and the airtag was seen at 7:32 this AM. But, not by me.

                                    I'm not sure if I like this kind of "interconnectivity" or not.

                                    "Now look here, you Baltic gas passer... " - Mik, 6/14/08

                                    The saying, "Lite is just one damn thing after another," is a gross understatement. The damn things overlap.

                                    1 Reply Last reply
                                    • X Offline
                                      X Offline
                                      xenon
                                      wrote on last edited by
                                      #29

                                      I can only see it being useful for keys and wallets. And only if you have a habit of misplacing them around the house.

                                      George KG 1 Reply Last reply
                                      • X xenon

                                        I can only see it being useful for keys and wallets. And only if you have a habit of misplacing them around the house.

                                        George KG Offline
                                        George KG Offline
                                        George K
                                        wrote on last edited by
                                        #30

                                        @xenon said in Apple Inc.’s AirTag:

                                        I can only see it being useful for keys and wallets. And only if you have a habit of misplacing them around the house.

                                        Exactly.

                                        "Now look here, you Baltic gas passer... " - Mik, 6/14/08

                                        The saying, "Lite is just one damn thing after another," is a gross understatement. The damn things overlap.

                                        HoraceH 1 Reply Last reply
                                        • George KG George K

                                          @xenon said in Apple Inc.’s AirTag:

                                          I can only see it being useful for keys and wallets. And only if you have a habit of misplacing them around the house.

                                          Exactly.

                                          HoraceH Offline
                                          HoraceH Offline
                                          Horace
                                          wrote on last edited by
                                          #31

                                          @george-k said in Apple Inc.’s AirTag:

                                          @xenon said in Apple Inc.’s AirTag:

                                          I can only see it being useful for keys and wallets. And only if you have a habit of misplacing them around the house.

                                          Exactly.

                                          I suggest one for each key, in case a key falls off the ring, or you need to take a key off, for instance at the car shop when taking the car in for repairs. Then one on the key fob.

                                          Education is extremely important.

                                          1 Reply Last reply
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