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The New Coffee Room

  1. TNCR
  2. General Discussion
  3. Knock Off Packaging

Knock Off Packaging

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  • taiwan_girlT Offline
    taiwan_girlT Offline
    taiwan_girl
    wrote on last edited by
    #1

    https://edition.cnn.com/2025/06/02/business/mondelez-aldi-lawsuit-packaging

    Snack brand giant Mondelez is suing grocery chain Aldi, alleging that the grocer’s store-brand snack packaging “blatantly copies” Mondelez.

    I would say it is pretty obvious that they are copying the packaging. However, I dont know if it is illegal or not.

    alt text

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    • jon-nycJ Offline
      jon-nycJ Offline
      jon-nyc
      wrote on last edited by
      #2

      Agreed on both counts

      Thank you for your attention to this matter.

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      • MikM Away
        MikM Away
        Mik
        wrote on last edited by
        #3

        Yeah, Aldi is pretty bad about that. Would I go after them? Likely not. I don’t think it hurts brand sales much. Aldi is not likely to carry the spoofed product.

        "The intelligent man who is proud of his intelligence is like the condemned man who is proud of his large cell." Simone Weil

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        • AxtremusA Offline
          AxtremusA Offline
          Axtremus
          wrote on last edited by
          #4

          Another question to ask is whether Mondalez's packaging designs were in turn "copied" from someone else. If they were, then one can argue that perhaps Aldi was merely inspired by the same sources that inspired Mondalez.

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