The Slate truck
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Great ad (the writing, the tag line...). Yeah the modular aspect of it is interesting. It's hard to see it becoming popular but from a pure functional perspective, I could see it. Almost like the VW Bug in terms of small/uniqueness. Personally I still wouldn't get an EV...hybrid sure, but not something that makes me reliant on a plug everywhere.
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I wonder how many turn into sales? There was the recent article about Cyber truck. How many reservations were made on it, but only like 5% turned to sales.