More on Watches
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Following up on this forum discussion about watches
https://nodebb.the-new-coffee-room.club/topic/953/mildly-interesting/2273?_=1740181244127
I just happened to see this article
https://www.gq.com/story/bezel-report-2025-rolex-findings-box-papers-2-21-25the latest annual report from the secondary marketplace Bezel, which analyzes sales and consumer behavior data from its $700 million worth of watch listings.
It’s always useful to be reminded that Rolex is still far and away the most sought-after brand in the world by leaps and bounds. Over the past year, the Crown represented 36% of all sales on Bezel, more than double the second-biggest brand on the platform. Omega is next with 14%, while Tudor (Rolex’s sister brand!) is third with 12% of sales. All this tracks with the latest view into the modern watch market from Morgan Stanley and LuxeConsult, which found that Rolex’s 30% share towers over the rest of the brands. On that report, Cartier ranks second with 8% market share.
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@taiwan_girl said in More on Watches:
the latest annual report from the secondary marketplace Bezel, which analyzes sales and consumer behavior data from its $700 million worth of watch listings.
And Apple Watch generated $40B of revenue just by itself.
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I would have thought Timex would sell more than these guys, although admittedly GQ may not be aware of the brand's existence.
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Rolex and Steinway have a very similar profile as far as that goes. Mostly due to nonwatch/non piano people wishing to appear to be watch/piano people but not having the interest to research and compare.