More on Watches
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Following up on this forum discussion about watches
https://nodebb.the-new-coffee-room.club/topic/953/mildly-interesting/2273?_=1740181244127
I just happened to see this article
https://www.gq.com/story/bezel-report-2025-rolex-findings-box-papers-2-21-25the latest annual report from the secondary marketplace Bezel, which analyzes sales and consumer behavior data from its $700 million worth of watch listings.
It’s always useful to be reminded that Rolex is still far and away the most sought-after brand in the world by leaps and bounds. Over the past year, the Crown represented 36% of all sales on Bezel, more than double the second-biggest brand on the platform. Omega is next with 14%, while Tudor (Rolex’s sister brand!) is third with 12% of sales. All this tracks with the latest view into the modern watch market from Morgan Stanley and LuxeConsult, which found that Rolex’s 30% share towers over the rest of the brands. On that report, Cartier ranks second with 8% market share.
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Following up on this forum discussion about watches
https://nodebb.the-new-coffee-room.club/topic/953/mildly-interesting/2273?_=1740181244127
I just happened to see this article
https://www.gq.com/story/bezel-report-2025-rolex-findings-box-papers-2-21-25the latest annual report from the secondary marketplace Bezel, which analyzes sales and consumer behavior data from its $700 million worth of watch listings.
It’s always useful to be reminded that Rolex is still far and away the most sought-after brand in the world by leaps and bounds. Over the past year, the Crown represented 36% of all sales on Bezel, more than double the second-biggest brand on the platform. Omega is next with 14%, while Tudor (Rolex’s sister brand!) is third with 12% of sales. All this tracks with the latest view into the modern watch market from Morgan Stanley and LuxeConsult, which found that Rolex’s 30% share towers over the rest of the brands. On that report, Cartier ranks second with 8% market share.
@taiwan_girl said in More on Watches:
the latest annual report from the secondary marketplace Bezel, which analyzes sales and consumer behavior data from its $700 million worth of watch listings.
And Apple Watch generated $40B of revenue just by itself.
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I would have thought Timex would sell more than these guys, although admittedly GQ may not be aware of the brand's existence.
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Rolex and Steinway have a very similar profile as far as that goes. Mostly due to nonwatch/non piano people wishing to appear to be watch/piano people but not having the interest to research and compare.
The Brad
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Recent article about Ferrari in Wall Street Journal and talked about how they have made the cars seem super exclusive. and they now have almost double the company value of Volkswagen, even though they sell only about 14K cars per year.
This strategy echoes the approach of french luxury brands. Just as Hermès and Chanel limits production of certain handbags to maintain desirability, Ferrari ensures its most sought-after models are out of reach for the average buyer. Owning one of Ferrari’s hypercars isn’t just a matter of wealth—it requires a long-standing relationship with the brand.
Ferrari has embraced a simple yet powerful principle, famously stated by founder Enzo Ferrari: «Ferrari will always deliver one car less than the market demands.» This exclusivity fuels demand, with limited-edition models like the $3.7 million F80 hypercar selling out before they even hit the showroom. The 799-unit production run wasn’t open to just anyone—only Ferrari’s most loyal customers were granted the privilege to purchase.
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@Horace said in More on Watches:
The true wealth, is the friends you make along the way.
And it’s easy to add a friend on the Apple Watch: https://support.apple.com/guide/watch/share-your-activity-apd68a69f5c7/watchos
There is no such function as “add friend” on the likes of Rolex, Patek Phillippe, Brietling, Tag Heuer, Cartier, etc.
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Rolex and Steinway have a very similar profile as far as that goes. Mostly due to nonwatch/non piano people wishing to appear to be watch/piano people but not having the interest to research and compare.
@LuFins-Dad said in More on Watches:
Rolex and Steinway have a very similar profile as far as that goes. Mostly due to nonwatch/non piano people wishing to appear to be watch/piano people but not having the interest to research and compare.
I’ve always considered Rolex to be the watch of car salesmen who have a good month.
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@Horace said in More on Watches:
The true wealth, is the friends you make along the way.
And it’s easy to add a friend on the Apple Watch: https://support.apple.com/guide/watch/share-your-activity-apd68a69f5c7/watchos
There is no such function as “add friend” on the likes of Rolex, Patek Phillippe, Brietling, Tag Heuer, Cartier, etc.
