Dynamic pricing at Kroger?
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So cold medicine and masks in March 2020 would have cost $1600…
The incorrect thinking to this is that supply/demand are the only factors determining pricing. They aren’t. Competition is a major one. As is volume. Kroger is screwing up on 2 counts, here…
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Yes they are. It used to show until they got too much competition locally. If I go there I like to pick a chuck roast and have it ground, I won’t buy their prepackaged stuff, and more often than not I buy from local farms.
One afternoon I went there and asked to have it ground and the guy said he just washed the grinder. I. Don’t. Care. You work the Service Meats counter.
Nowadays they are better.
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I’m sure that Kroger means well with the dynamic pricing, but the optics are very bad. They need to market it as dynamic discounting, not dynamic pricing.
If they set the max at MSRP, then announced that the dynamic pricing could only go down, and never up and above retail… That rather than having discounts based on
selling your dataloyalty programs, discounts were applied based on volume, purchasing power, and more, then it might possibly work. I’m sure that’s the intent, but the story is already ahead of them. -
I have left things in the Amazon cart for a few days and the price might change before checkout.
I have an Amazon subscription for coffee, they send a box of coffee every couple months. The price changes, up and down.
But, I agree that super market prices should be static from shelf to checkout.
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