Cheesy
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https://www.thetimes.co.uk/article/why-cottage-cheese-trending-popular-again-tiktok-2023-j62x2kfk0
Why is cottage cheese trending again?
On President Nixon’s final day in the White House, just before he went on television to announce his resignation, his lunch arrived on a silver tray: a glass of milk, slices of pineapple arranged in a circle and on top them, a scoop of cottage cheese.
This was not at the time, 1974, considered an abomination — it was quite unremarkable in comparison to the scandal that was forcing the president from office. At the time, the average American ate more than two kilos of cottage cheese a year, according to the US Department of Agriculture.
Yet pretty soon, cottage cheese, like Nixon, would fall out of favour and slide from view, leaving a slimy trail. Now it is back.
“I’m on a mission to make cottage cheese the new burrata,” says Emily Eggers, a New York chef and food blogger, in one of a series of videos devoted to the stuff. “It’s 2023. It’s time to grow up and stop pretending like cottage cheese is not delicious.”Brittany Arnett, a fellow food blogger, also has a TikTok series focused on cottage cheese. “If you are seeing this right now that means you have made it on to ‘Cottage Cheese Talk’,” she says.
This sudden enthusiasm for cottage cheese has been attributed partly to a new generation focused on protein and nutrients and also madly keen on “bowl” meals, filled with grains, vegetables and fruit. “All of these ingredients together make for a super nutrient dense cottage cheese bowl that will have you full for literally hours,” Arnett promises her followers, after producing one also featuring bacon, tomato and avocado.“All these folks are now rediscovering what their grandparents and parents already knew,” said Trisha Barton, the marketing manager for Anderson Erickson Dairy, a cottage cheese producer in Iowa.
Cottage cheese was foisted on an earlier generation during the Second World War, when the Department of Agriculture ran a campaign urging Americans to eat it as a substitute for meat. It was part of a healthy eating movement in the 1950s and 1960s, Barton said.
Between 1975 and 2021, even as they ate more of other types of cheese, Americans’ cottage cheese habit steadily shrunk to under a kilo per capita, according to government figures
People interested in eating healthily gradually turned towards yoghurt, Barton said. “Single serve yoghurts started coming out. More women started working outside the home, and they would take that for their lunch. Yoghurt started to become part of a health craze.”Now there are efforts to repackage cottage cheese, in much the same way, and to offer whipped cottage cheese. As a child she was not a fan of cottage cheese because of its texture, she said. But the whipped stuff “is almost the consistency of yoghurt, it’s very smooth”, she said. “They are making ice cream with cottage cheese on TikTok.”
She said the new enthusiasm for cottage cheese had not yet translated into a mad rush at her dairy, which does not use preservatives and thus only ships cottage cheese locally. But “we are in Iowa”, she said. New crazes “take a little bit of time to get here”.
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"Now look here, you Baltic gas passer... " - Mik, 6/14/08
The saying, "Lite is just one damn thing after another," is a gross understatement. The damn things overlap.
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In 1991 I hit black ice and rolled my car on the way into work - it flipped over, hit a thick hedge, bounced back and rolled again before coming to rest on its side in the middle of a country lane. On the passenger seat was a plastic container filled with cottage cheese. I've not really eaten it since.
What a fucking mess.
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"Now look here, you Baltic gas passer... " - Mik, 6/14/08
The saying, "Lite is just one damn thing after another," is a gross understatement. The damn things overlap.
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I like cottage cheese!
No added fruit or flavors. Perhaps sprinkled with some freshly ground pepper.
Also, none of the "low fat" crap. Gimme the real thing!
So do I.
Years ago a German girl introduced me to sourdough bread topped with cottage cheese and sauerkraut. A perfect lunch. Delicious.
“Little by little I am learning the art of being quite content by doing very little slowly” ~ Lionel Hardcastle
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Years ago a German girl introduced me to sourdough bread topped with cottage cheese and sauerkraut. A perfect lunch. Delicious.
That does sound good. I have cottage cheese and sauerkraut and rye bread (I know, not the same). Can you elaborate? Toast the bread? Add mustard or some such? Thanks.
