Massaging the Message
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Reporting news differently...
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The news ain't the news anymore.
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Yup, someone (maybe here?) called the news "corporate media" which seems much more accurate. Every time there is a shooting, the news anchors...sorry the corporate media executives... salivate knowing there will be a ratings boost with the dramatic faux-somber coverage. But they'll always publish the face and name, so as to make the person infamous and thereby inspire other shooters.