The Ruling Class
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What were they thinking? How did someone believe that making “trans woman” Dylan Mulvaney the icon of a Bud Light ad campaign, complete with a beer can with her image on it, would be good for sales? With an ad featuring this person vamping around in the most preposterously possible way?
Dylan, who had previously been interviewed on trans issues by President Biden himself, was celebrating “365 Days of Girlhood” with her grotesquely misogynistic caricature that would disgust just about the whole market for this beer. Indeed, this person’s cosplay might as well be designed to discredit the entire political agenda of gender dysphoriacs.
Sure enough, because we don’t have mandates on what beers you must buy, sales of the beer plummeted.
The parent company Anheuser-Busch’s stock lost $5 billion or 4 percent in value since the ad campaign rollout. Sales have fallen 50-70 percent. Now there is worry within the company of a widening boycott to all their brands. A local Missouri distributor of the product canceled an appearance by Budweiser Clydesdale horses due to public anger.
Ads are supposed to sell products, not prompt a massive public backlash that results in billions in losses. This mistake could be for the ages, making a distinct departure from corporate deference to wackadoodle ideas from the academy and a push for more connection to on-the-ground realities.
The person who made the miscalculation is Alissa Gordon Heinerscheid, Vice President in charge of marketing for Bud Light. She explained that her intention was to make the beer King of ‘Woke’ Beers. She wanted to shift away from the “out of touch” frat party image to one of “inclusivity.” By all accounts, she actually believed this. More likely, she was rationalizing actions that would earn her bragging rights within her social circle.
Digging through her personal biography, we find all the predictable signs of tremendous detachment from regular life: elite boarding school (Groton, $65K a year), Harvard, Wharton School, coveted internship at General Foods, and straight to top VP at the biggest beverage company in the world.
Somehow through all that, nothing entered her brain apart from elite opinion on how the world should work with theories never actually tested by real-world marketing demands. Would that she had worked at Chick-Fil-A at some point in her teen years, perhaps even preserving some friend relationships ever since. It might have protected her from this disastrous error.
She is a perfect symbol of a problem that afflicts high-end corporate and government culture: a shocking blindness toward the mainstream of American life, including working classes and other people less privileged. They are invisible to this crowd. And her type is pervasive in corporate America with its huge layers of management developed over 20 years of loose credit and push for token representation at the highest levels.
We’ve seen this manifest over three years and ruling-class types imposed lockdowns, masks, and vaccine mandates on the whole population without regard to the consequences and with full expectation that the food will continue to be delivered to their doorsteps no matter how many days, months, or years they stay at home and stay safe.
The working classes, meanwhile, were shoved out in front of the pathogen to make their assigned contribution to herd immunity so that the rich and privileged could preserve their clean state of being, making TikTok videos and issuing edicts from their safe spaces for two or even three years.
In the late 19th century, the blindness of class detachment was a problem that so consumed Karl Marx that he became possessed with the desire to overthrow class distinctions between labor and capital. He kicked off a new age of the classless society under the leadership of the vanguard of the proletarian classes. In every country where his dreams became a reality, however, a protected elite took over and secured themselves from the consequences of their deluded dreams.
The people who in recent decades have drunk so deeply from the well of the Marxian tradition seem to be repeating that experience with complete disinterest in the lower classes, while pushing a deepening chasm that only became worse in the lockdown years in which they have controlled the levers of power.
For the rest: https://brownstone.org/articles/what-bud-light-fiasco-reveals-about-ruling-class/
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Not to worry, these people live in rarified circles. It's to be expected that they would have different values from the rest of us.
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Not to worry, these people live in rarified circles. It's to be expected that they would have different values from the rest of us.
@Doctor-Phibes said in The Ruling Class:
Not to worry, these people live in rarified circles. It's to be expected that they would have different values from the rest of us.
That's true, but this is a case of trying to impose those values upon the majority.
Do keep up...
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@Doctor-Phibes said in The Ruling Class:
Not to worry, these people live in rarified circles. It's to be expected that they would have different values from the rest of us.
That's true, but this is a case of trying to impose those values upon the majority.
Do keep up...
@Jolly said in The Ruling Class:
@Doctor-Phibes said in The Ruling Class:
Not to worry, these people live in rarified circles. It's to be expected that they would have different values from the rest of us.
That's true, but this is a case of trying to impose those values upon the majority.
Do keep up...
Nobody's forcing you to buy Bud Light. That would be real tyranny.
Also, tying this in with the Covid lockdowns is really reaching a bit, I think.
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Dude's pontificating as an outsider. The beer ad wasn't made because of a ruling class problem.
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Dude's pontificating as an outsider. The beer ad wasn't made because of a ruling class problem.
@Aqua-Letifer said in The Ruling Class:
Dude's pontificating as an outsider.
OF course, we should never judge by appearances. However, I rather suspect he's somebody who isn't too many steps away from being a little out of touch with the common man himself...
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You're worried about who wrote the opinion piece and not about some transgendered professional actor mocking women everywhere?
Typical.
“Cry havoc and let slip the DOGE of war!”
Those who cheered as J-6 American prisoners were locked in solitary for 18 months without trial, now suddenly fight tooth and nail for foreign terrorists’ "due process". — Buck Sexton
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You're worried about who wrote the opinion piece and not about some transgendered professional actor mocking women everywhere?
Typical.
@Jolly said in The Ruling Class:
nd not about some transgendered professional actor mocking women everywhere
I should worry more about a cis-somebody mocking women than when a trans does it?
Ah well, not to worry. This too shall lose its steam and we will be redirected to get all outraged about something else. Which we will do, because we're obedient like that.
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@Jolly said in The Ruling Class:
nd not about some transgendered professional actor mocking women everywhere
I should worry more about a cis-somebody mocking women than when a trans does it?
Ah well, not to worry. This too shall lose its steam and we will be redirected to get all outraged about something else. Which we will do, because we're obedient like that.
@Catseye3 said in The Ruling Class:
@Jolly said in The Ruling Class:
nd not about some transgendered professional actor mocking women everywhere
I should worry more about a cis-somebody mocking women than when a trans does it?
Ah well, not to worry. This too shall lose its steam and we will be redirected to get all outraged about something else. Which we will do, because we're obedient like that.
Look, the guy is being feted by your President in the White House, sending out a message of loving approval.
It doesn't matter that he takes female mannerisms, ratchets then to 11 , and mocks the hell out of actual women. It's an out of work Broadway actor riding a perverted caricature to a very good living
Why should we be outraged? Because some teachers are now claiming 20% of their class is transgendered. How can we fuck kid's heads up this much and expect them to maintain a healthy society?
They can't. The parallels to the Fall of Rome are simply breathtaking. It's there for all to see.
You know, there are three kinds of people...Those who make things happen, those who watch things happen and those who wonder, "What the hell just happened?".
I'm afraid those who turn a blind eye to the insidious shallowing of society and a turning away from the Melting Pot and the American Dream, will one day wonder, "What the hell just happened?". But it wouldn't have just happened...They were just frogs in a pot of water, with the temp being slowly turned up. The epitomy of fat, dumb and happy.
Or maybe, as in the case if Rome, bread and circuses...
“Cry havoc and let slip the DOGE of war!”
Those who cheered as J-6 American prisoners were locked in solitary for 18 months without trial, now suddenly fight tooth and nail for foreign terrorists’ "due process". — Buck Sexton
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You're worried about who wrote the opinion piece and not about some transgendered professional actor mocking women everywhere?
Typical.
@Jolly said in The Ruling Class:
You're worried about who wrote the opinion piece and not about some transgendered professional actor mocking women everywhere?
Typical.
For me personally, what I'm saying is that he used the transbeer fiasco as an entryway into a whole lot of other arguments. But the problem is, he didn't do his research and he clearly doesn't have a clue how shit like this actually happens.
So his entire analysis is built on a classism house of cards that plays well to his base, but sure as shit doesn't educate.
Please love yourself.
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@Catseye3 said in The Ruling Class:
@Jolly said in The Ruling Class:
nd not about some transgendered professional actor mocking women everywhere
I should worry more about a cis-somebody mocking women than when a trans does it?
Ah well, not to worry. This too shall lose its steam and we will be redirected to get all outraged about something else. Which we will do, because we're obedient like that.
Look, the guy is being feted by your President in the White House, sending out a message of loving approval.
It doesn't matter that he takes female mannerisms, ratchets then to 11 , and mocks the hell out of actual women. It's an out of work Broadway actor riding a perverted caricature to a very good living
Why should we be outraged? Because some teachers are now claiming 20% of their class is transgendered. How can we fuck kid's heads up this much and expect them to maintain a healthy society?
They can't. The parallels to the Fall of Rome are simply breathtaking. It's there for all to see.
You know, there are three kinds of people...Those who make things happen, those who watch things happen and those who wonder, "What the hell just happened?".
I'm afraid those who turn a blind eye to the insidious shallowing of society and a turning away from the Melting Pot and the American Dream, will one day wonder, "What the hell just happened?". But it wouldn't have just happened...They were just frogs in a pot of water, with the temp being slowly turned up. The epitomy of fat, dumb and happy.
Or maybe, as in the case if Rome, bread and circuses...
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@Jolly said in The Ruling Class:
You're worried about who wrote the opinion piece and not about some transgendered professional actor mocking women everywhere?
Typical.
For me personally, what I'm saying is that he used the transbeer fiasco as an entryway into a whole lot of other arguments. But the problem is, he didn't do his research and he clearly doesn't have a clue how shit like this actually happens.
So his entire analysis is built on a classism house of cards that plays well to his base, but sure as shit doesn't educate.
@Aqua-Letifer said in The Ruling Class:
@Jolly said in The Ruling Class:
You're worried about who wrote the opinion piece and not about some transgendered professional actor mocking women everywhere?
Typical.
For me personally, what I'm saying is that he used the transbeer fiasco as an entryway into a whole lot of other arguments. But the problem is, he didn't do his research and he clearly doesn't have a clue how shit like this actually happens.
So his entire analysis is built on a classism house of cards that plays well to his base, but sure as shit doesn't educate.
Then educate. I'll listen...
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@Aqua-Letifer said in The Ruling Class:
@Jolly said in The Ruling Class:
You're worried about who wrote the opinion piece and not about some transgendered professional actor mocking women everywhere?
Typical.
For me personally, what I'm saying is that he used the transbeer fiasco as an entryway into a whole lot of other arguments. But the problem is, he didn't do his research and he clearly doesn't have a clue how shit like this actually happens.
So his entire analysis is built on a classism house of cards that plays well to his base, but sure as shit doesn't educate.
Then educate. I'll listen...
@Jolly said in The Ruling Class:
@Aqua-Letifer said in The Ruling Class:
@Jolly said in The Ruling Class:
You're worried about who wrote the opinion piece and not about some transgendered professional actor mocking women everywhere?
Typical.
For me personally, what I'm saying is that he used the transbeer fiasco as an entryway into a whole lot of other arguments. But the problem is, he didn't do his research and he clearly doesn't have a clue how shit like this actually happens.
So his entire analysis is built on a classism house of cards that plays well to his base, but sure as shit doesn't educate.
Then educate. I'll listen...
Just as a caveat, look, I've presented work to marketing VPs whose marketing budgets are orders of magnitude larger than Anheuser-Busch's. I'm not talking out of my ass here, I've been in the damn meetings where stupid shit like this sometimes happens.
Alissa Gordon Heinerscheid doesn’t suck at her job because she’s detached from regular life. A LOT of marketing VPs are completely divorced from the experience you and I might call reality. And yet they don’t make decisions like these.
It’s because the good ones are unashamedly empathetic about who buys their stuff. Fundamentalist Christian potato farmer? Apple fanboi digital nomad? Doesn’t matter, they embrace whoever their audience is with open arms and try to build a stronger relationship with them.
Where Heinerscheid fucked up is where a lot of politicians fuck up. It’s not really about the influence they have or the bubble they’re in. Those are just inevitable consequences. She’s lost her empathy for the people who give her money. She started thinking her job was to define a culture, not champion it.
That would be my preferred way in for the broader conversation, too. We have an empathy problem, not a class problem. And it’s exacerbated by technology eroding the number of acquaintances we have that live outside of our own bubbles.
I would venture out and guess that it explains modern social epidemics, the new racism, basically everything.
But I freaking know it's how stupid ads get made. Every time.Please love yourself.
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You're worried about who wrote the opinion piece and not about some transgendered professional actor mocking women everywhere?
Typical.
@Jolly said in The Ruling Class:
You're worried about who wrote the opinion piece and not about some transgendered professional actor mocking women everywhere?
Typical.
No, I don't really go with the whole trans advertising thing, but I think we've been over it a couple of times already. I said I thought the Bud Light advertising campaign was really stupid and is obviously going to be counter-productive. What more is there to say? I've already been chastised for pointing out how fucking horrible the beer is one too many times.
Let's find some more articles that agree with this!
Alternatively, I could have a bit of a laugh at the bloke complaining about the ruling class whilst dressed up to the nines. I know, I know, my stupid jokes aren't going to save the world, but then again neither are you. I'd rather go to hell with a smile on my face, to be honest.
Lighten up, Francesca.
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@Doctor-Phibes said in The Ruling Class:
@Jolly said in The Ruling Class:
You're worried about who wrote the opinion piece and not about some transgendered professional actor mocking women everywhere?
Typical.
No, I don't really go with the whole trans advertising thing, but I think we've been over it a couple of times already. I said I thought the Bud Light advertising campaign was really stupid and is obviously going to be counter-productive. What more is there to say? I've already been chastised for pointing out how fucking horrible the beer is one too many times.
Let's find some more articles that agree with this!
Alternatively, I could have a bit of a laugh at the bloke complaining about the ruling class whilst dressed up to the nines. I know, I know, my stupid jokes aren't going to save the world, but then again neither are you. I'd rather go to hell with a smile on my face, to be honest.
Lighten up, Francesca.
I would consider the bow tie to be an active choice to troll people, actually. I mean if you want to participate, you can participate. But people wear bowties, so that other people know they are people who wear bowties. Think negatively based on that stimulus as you please, but negative thoughts based on neutral stimuli, is the point of making you define yourself. That's what trolls do, they make others define themselves, based on neutral stimuli. A bowtie is neutral. We get to claim that. It's not a swastika.
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@Doctor-Phibes said in The Ruling Class:
@Jolly said in The Ruling Class:
You're worried about who wrote the opinion piece and not about some transgendered professional actor mocking women everywhere?
Typical.
No, I don't really go with the whole trans advertising thing, but I think we've been over it a couple of times already. I said I thought the Bud Light advertising campaign was really stupid and is obviously going to be counter-productive. What more is there to say? I've already been chastised for pointing out how fucking horrible the beer is one too many times.
Let's find some more articles that agree with this!
Alternatively, I could have a bit of a laugh at the bloke complaining about the ruling class whilst dressed up to the nines. I know, I know, my stupid jokes aren't going to save the world, but then again neither are you. I'd rather go to hell with a smile on my face, to be honest.
Lighten up, Francesca.
I would consider the bow tie to be an active choice to troll people, actually. I mean if you want to participate, you can participate. But people wear bowties, so that other people know they are people who wear bowties. Think negatively based on that stimulus as you please, but negative thoughts based on neutral stimuli, is the point of making you define yourself. That's what trolls do, they make others define themselves, based on neutral stimuli. A bowtie is neutral. We get to claim that. It's not a swastika.
@Horace said in The Ruling Class:
@Doctor-Phibes said in The Ruling Class:
@Jolly said in The Ruling Class:
You're worried about who wrote the opinion piece and not about some transgendered professional actor mocking women everywhere?
Typical.
No, I don't really go with the whole trans advertising thing, but I think we've been over it a couple of times already. I said I thought the Bud Light advertising campaign was really stupid and is obviously going to be counter-productive. What more is there to say? I've already been chastised for pointing out how fucking horrible the beer is one too many times.
Let's find some more articles that agree with this!
Alternatively, I could have a bit of a laugh at the bloke complaining about the ruling class whilst dressed up to the nines. I know, I know, my stupid jokes aren't going to save the world, but then again neither are you. I'd rather go to hell with a smile on my face, to be honest.
Lighten up, Francesca.
I would consider the bow tie to be an active choice to troll people, actually. I mean if you want to participate, you can participate. But people wear bowties, so that other people know they are people who wear bowties. Think negatively based on that stimulus as you please, but negative thoughts based on neutral stimuli, is the point of making you define yourself. That's what trolls do, they make others define themselves, based on neutral stimuli. A bowtie is neutral. We get to claim that. It's not a swastika.
Please, educate me some more on trolling
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@Horace said in The Ruling Class:
@Doctor-Phibes said in The Ruling Class:
@Jolly said in The Ruling Class:
You're worried about who wrote the opinion piece and not about some transgendered professional actor mocking women everywhere?
Typical.
No, I don't really go with the whole trans advertising thing, but I think we've been over it a couple of times already. I said I thought the Bud Light advertising campaign was really stupid and is obviously going to be counter-productive. What more is there to say? I've already been chastised for pointing out how fucking horrible the beer is one too many times.
Let's find some more articles that agree with this!
Alternatively, I could have a bit of a laugh at the bloke complaining about the ruling class whilst dressed up to the nines. I know, I know, my stupid jokes aren't going to save the world, but then again neither are you. I'd rather go to hell with a smile on my face, to be honest.
Lighten up, Francesca.
I would consider the bow tie to be an active choice to troll people, actually. I mean if you want to participate, you can participate. But people wear bowties, so that other people know they are people who wear bowties. Think negatively based on that stimulus as you please, but negative thoughts based on neutral stimuli, is the point of making you define yourself. That's what trolls do, they make others define themselves, based on neutral stimuli. A bowtie is neutral. We get to claim that. It's not a swastika.
Please, educate me some more on trolling
@Doctor-Phibes said in The Ruling Class:
@Horace said in The Ruling Class:
@Doctor-Phibes said in The Ruling Class:
@Jolly said in The Ruling Class:
You're worried about who wrote the opinion piece and not about some transgendered professional actor mocking women everywhere?
Typical.
No, I don't really go with the whole trans advertising thing, but I think we've been over it a couple of times already. I said I thought the Bud Light advertising campaign was really stupid and is obviously going to be counter-productive. What more is there to say? I've already been chastised for pointing out how fucking horrible the beer is one too many times.
Let's find some more articles that agree with this!
Alternatively, I could have a bit of a laugh at the bloke complaining about the ruling class whilst dressed up to the nines. I know, I know, my stupid jokes aren't going to save the world, but then again neither are you. I'd rather go to hell with a smile on my face, to be honest.
Lighten up, Francesca.
I would consider the bow tie to be an active choice to troll people, actually. I mean if you want to participate, you can participate. But people wear bowties, so that other people know they are people who wear bowties. Think negatively based on that stimulus as you please, but negative thoughts based on neutral stimuli, is the point of making you define yourself. That's what trolls do, they make others define themselves, based on neutral stimuli. A bowtie is neutral. We get to claim that. It's not a swastika.
Please, educate me some more on trolling
I was claiming that the bow tie was the troll trapping.
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@Doctor-Phibes said in The Ruling Class:
@Horace said in The Ruling Class:
@Doctor-Phibes said in The Ruling Class:
@Jolly said in The Ruling Class:
You're worried about who wrote the opinion piece and not about some transgendered professional actor mocking women everywhere?
Typical.
No, I don't really go with the whole trans advertising thing, but I think we've been over it a couple of times already. I said I thought the Bud Light advertising campaign was really stupid and is obviously going to be counter-productive. What more is there to say? I've already been chastised for pointing out how fucking horrible the beer is one too many times.
Let's find some more articles that agree with this!
Alternatively, I could have a bit of a laugh at the bloke complaining about the ruling class whilst dressed up to the nines. I know, I know, my stupid jokes aren't going to save the world, but then again neither are you. I'd rather go to hell with a smile on my face, to be honest.
Lighten up, Francesca.
I would consider the bow tie to be an active choice to troll people, actually. I mean if you want to participate, you can participate. But people wear bowties, so that other people know they are people who wear bowties. Think negatively based on that stimulus as you please, but negative thoughts based on neutral stimuli, is the point of making you define yourself. That's what trolls do, they make others define themselves, based on neutral stimuli. A bowtie is neutral. We get to claim that. It's not a swastika.
Please, educate me some more on trolling
I was claiming that the bow tie was the troll trapping.
@Horace said in The Ruling Class:
I was claiming that the bow tie was the troll trapping.
Sure. I thought maybe he was trying to emulate that other great thinker, Doctor Who. Or possibly that other bloke, the one you like.
TBH, I'm not sure The Epoch Times really does trolling. Of course, it's a little hard to tell.
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@Horace said in The Ruling Class:
I was claiming that the bow tie was the troll trapping.
Sure. I thought maybe he was trying to emulate that other great thinker, Doctor Who. Or possibly that other bloke, the one you like.
TBH, I'm not sure The Epoch Times really does trolling. Of course, it's a little hard to tell.
@Doctor-Phibes said in The Ruling Class:
@Horace said in The Ruling Class:
I was claiming that the bow tie was the troll trapping.
Sure. I thought maybe he was trying to emulate that other great thinker, Doctor Who. Or possibly that other bloke, the one you like.
TBH, I'm not sure The Epoch Times really does trolling. Of course, it's a little hard to tell.
The message isn't the troll, the accoutrements may be.
