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The New Coffee Room

  1. TNCR
  2. General Discussion
  3. Google Search is Dying

Google Search is Dying

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  • X xenon

    @aqua-letifer said in Google Search is Dying:

    @89th said in Google Search is Dying:

    I like how Google's results gives an instant-answer (an excerpt from one of the top results) as well as "what others are asking". But agree the number of ads, videos, etc... is annoying just to get to the results.

    Yeah, they way over-extended their hand with that shit.

    That came into full fruition in the passage indexing update from February last year. Sites that were found to directly answer google search queries were given preference in SERP.

    But think about that for a second. It's nice to go on Google, search for a thing, and have that thing answered for you in Google without the need to track down the answer through links in the results page.

    Good for you, and absolutely terrible for the website that spent the time crafting a good answer. They get literally nothing for their efforts. No traffic, no engagement, nothing.

    Google now literally incentivizes websites that write content designed to keep users on Google, and not on their own websites. And Google did it, because fuck you shut up we're the only search game in town that matters.

    They overplayed it. Content websites want to tell them to go screw, and people concerned about privacy like George, Klaus, etc. are growing in number, giving content websites an audience outside of Google.

    They done fucked up, and it's interesting to me that they've so far made no attempt to walk it back.

    I guess the Pixel is selling pretty well these days.

    The issue, Aqua, is that from a business standpoint - it works. There's a huge portion of the population online now that never experienced the web the way that early users did (both old and young).

    They dial down the usefulness and dial up the ad dollars. It only becomes a probably if they lose significant search market share.

    And maybe the nerds break off and go search somewhere different - it might still be worth it for Google for the next 5 years or so to keep doing what they're doing.

    Aqua LetiferA Offline
    Aqua LetiferA Offline
    Aqua Letifer
    wrote on last edited by Aqua Letifer
    #9

    @xenon said in Google Search is Dying:

    The issue, Aqua, is that from a business standpoint - it works.

    Whose business? I've never worked for a tech giant, but I've spent a lot of time working for and with publishers. The direction google search is going does them no favors in any way. It's why a ton of them are throwing so much into social.

    They dial down the usefulness and dial up the ad dollars. It only becomes a problem if they lose significant search market share.

    That's what I'm saying. The rot's already there. Give it time because that's exactly what's happening out there. Google search volume growth rates started to level out back in 2012.

    And maybe the nerds break off and go search somewhere different - it might still be worth it for Google for the next 5 years or so to keep doing what they're doing.

    I wonder to what extent they care, or should. But I'd be very surprised if their numbers don't go down between now and 2027.

    Please love yourself.

    X 1 Reply Last reply
    • Aqua LetiferA Aqua Letifer

      @xenon said in Google Search is Dying:

      The issue, Aqua, is that from a business standpoint - it works.

      Whose business? I've never worked for a tech giant, but I've spent a lot of time working for and with publishers. The direction google search is going does them no favors in any way. It's why a ton of them are throwing so much into social.

      They dial down the usefulness and dial up the ad dollars. It only becomes a problem if they lose significant search market share.

      That's what I'm saying. The rot's already there. Give it time because that's exactly what's happening out there. Google search volume growth rates started to level out back in 2012.

      And maybe the nerds break off and go search somewhere different - it might still be worth it for Google for the next 5 years or so to keep doing what they're doing.

      I wonder to what extent they care, or should. But I'd be very surprised if their numbers don't go down between now and 2027.

      X Offline
      X Offline
      xenon
      wrote on last edited by
      #10

      @aqua-letifer said in Google Search is Dying:

      Whose business? I've never worked for a tech giant, but I've spent a lot of time working for and with publishers. The direction google search is going does them no favors in any way. It's why a ton of them are throwing so much into social.

      100% - I saw this briefly with some work on the hotel aggregators. It's a race to the bottom, and you spend only to not get left behind.

      Aqua LetiferA 1 Reply Last reply
      • X xenon

        @aqua-letifer said in Google Search is Dying:

        Whose business? I've never worked for a tech giant, but I've spent a lot of time working for and with publishers. The direction google search is going does them no favors in any way. It's why a ton of them are throwing so much into social.

        100% - I saw this briefly with some work on the hotel aggregators. It's a race to the bottom, and you spend only to not get left behind.

        Aqua LetiferA Offline
        Aqua LetiferA Offline
        Aqua Letifer
        wrote on last edited by
        #11

        @xenon said in Google Search is Dying:

        @aqua-letifer said in Google Search is Dying:

        Whose business? I've never worked for a tech giant, but I've spent a lot of time working for and with publishers. The direction google search is going does them no favors in any way. It's why a ton of them are throwing so much into social.

        100% - I saw this briefly with some work on the hotel aggregators. It's a race to the bottom, and you spend only to not get left behind.

        Well, as I see it, Google search's situation is very much like YouTube's. In its early days, it needed content creators to bring in the ads. Now that they're pretty much the only legitimate game in town, they're shitting on the creators because their business model is to favor the advertisers. This works great for them so long as there's no viable alternative. But bandwidth and server space are both growing. Like Google, YouTube's leaning on their monopoly to screw over content generators, but as soon as they get competition—and they will—they're going to have some problems.

        Please love yourself.

        1 Reply Last reply
        • JollyJ Offline
          JollyJ Offline
          Jolly
          wrote on last edited by Jolly
          #12

          Do you think it's because of the Googleverse, where people can do most of what they do on their phones through mostly Google products, that makes Google so popular?

          “Cry havoc and let slip the DOGE of war!”

          Those who cheered as J-6 American prisoners were locked in solitary for 18 months without trial, now suddenly fight tooth and nail for foreign terrorists’ "due process". — Buck Sexton

          Aqua LetiferA 1 Reply Last reply
          • Aqua LetiferA Aqua Letifer

            @89th said in Google Search is Dying:

            I like how Google's results gives an instant-answer (an excerpt from one of the top results) as well as "what others are asking". But agree the number of ads, videos, etc... is annoying just to get to the results.

            Yeah, they way over-extended their hand with that shit.

            That came into full fruition in the passage indexing update from February last year. Sites that were found to directly answer google search queries were given preference in SERP.

            But think about that for a second. It's nice to go on Google, search for a thing, and have that thing answered for you in Google without the need to track down the answer through links in the results page.

            Good for you, and absolutely terrible for the website that spent the time crafting a good answer. They get literally nothing for their efforts. No traffic, no engagement, nothing.

            Google now literally incentivizes websites that write content designed to keep users on Google, and not on their own websites. And Google did it, because fuck you shut up we're the only search game in town that matters.

            They overplayed it. Content websites want to tell them to go screw, and people concerned about privacy like George, Klaus, etc. are growing in number, giving content websites an audience outside of Google.

            They done fucked up, and it's interesting to me that they've so far made no attempt to walk it back.

            I guess the Pixel is selling pretty well these days.

            89th8 Online
            89th8 Online
            89th
            wrote on last edited by
            #13

            @aqua-letifer said in Google Search is Dying:

            But think about that for a second. It's nice to go on Google, search for a thing, and have that thing answered for you in Google without the need to track down the answer through links in the results page.
            Good for you, and absolutely terrible for the website that spent the time crafting a good answer. They get literally nothing for their efforts. No traffic, no engagement, nothing.

            Good points. Also, it presumes the answer is accurate (or least the user thinks so), so it also reduces critical thinking or effort researching and understanding. I get it, I'm one of those users, but I do understand how it's making us lazier (or rather, more reliant on insta-solutions).

            1 Reply Last reply
            • JollyJ Jolly

              Do you think it's because of the Googleverse, where people can do most of what they do on their phones through mostly Google products, that makes Google so popular?

              Aqua LetiferA Offline
              Aqua LetiferA Offline
              Aqua Letifer
              wrote on last edited by Aqua Letifer
              #14

              @jolly said in Google Search is Dying:

              Do you think it's because of the Googleverse, where people can do most of what they do on their phones through mostly Google products, that makes Google so popular?

              I honestly think it's habit at this point. But like Xenon said, more and more people are starting to get online in an environment where Google isn't the only viable option anymore, so their search tyranny will be dwindling.

              Please love yourself.

              1 Reply Last reply
              • Doctor PhibesD Online
                Doctor PhibesD Online
                Doctor Phibes
                wrote on last edited by Doctor Phibes
                #15

                Lest we forget....

                6dbce1a5-05c2-4911-b3e7-bf24596d02ec-image.png

                I was only joking

                1 Reply Last reply
                • KlausK Offline
                  KlausK Offline
                  Klaus
                  wrote on last edited by
                  #16

                  Netscape? Who uses such modern nonsense?

                  I for one use lynx and browse the web on the command line.
                  b0ea2073-e6f6-4407-86b5-8ccb9561ace9-image.png

                  1 Reply Last reply
                  • Doctor PhibesD Online
                    Doctor PhibesD Online
                    Doctor Phibes
                    wrote on last edited by Doctor Phibes
                    #17

                    Fucking Germans.

                    That looks like the worst text-adventure ever made.

                    I was only joking

                    Aqua LetiferA 1 Reply Last reply
                    • Doctor PhibesD Doctor Phibes

                      Fucking Germans.

                      That looks like the worst text-adventure ever made.

                      Aqua LetiferA Offline
                      Aqua LetiferA Offline
                      Aqua Letifer
                      wrote on last edited by
                      #18

                      @doctor-phibes said in Google Search is Dying:

                      Fucking Germans.

                      That looks like the worst text-adventure ever made.

                      That's because it is, even if you use Firefox or Chrome.

                      Please love yourself.

                      Doctor PhibesD 1 Reply Last reply
                      • Aqua LetiferA Aqua Letifer

                        @doctor-phibes said in Google Search is Dying:

                        Fucking Germans.

                        That looks like the worst text-adventure ever made.

                        That's because it is, even if you use Firefox or Chrome.

                        Doctor PhibesD Online
                        Doctor PhibesD Online
                        Doctor Phibes
                        wrote on last edited by
                        #19

                        @aqua-letifer said in Google Search is Dying:

                        @doctor-phibes said in Google Search is Dying:

                        Fucking Germans.

                        That looks like the worst text-adventure ever made.

                        That's because it is, even if you use Firefox or Chrome.

                        YOU ARE STANDING AT THE END OF A ROAD BEFORE A SMALL BRICK BUILDING.
                        AROUND YOU IS A FOREST. A SMALL STREAM FLOWS OUT OF THE BUILDING AND
                        DOWN A GULLY. YOU ARE COMPLETELY SURROUNDED BY FUCKING IDIOTS.

                        I was only joking

                        Aqua LetiferA 1 Reply Last reply
                        • Doctor PhibesD Doctor Phibes

                          @aqua-letifer said in Google Search is Dying:

                          @doctor-phibes said in Google Search is Dying:

                          Fucking Germans.

                          That looks like the worst text-adventure ever made.

                          That's because it is, even if you use Firefox or Chrome.

                          YOU ARE STANDING AT THE END OF A ROAD BEFORE A SMALL BRICK BUILDING.
                          AROUND YOU IS A FOREST. A SMALL STREAM FLOWS OUT OF THE BUILDING AND
                          DOWN A GULLY. YOU ARE COMPLETELY SURROUNDED BY FUCKING IDIOTS.

                          Aqua LetiferA Offline
                          Aqua LetiferA Offline
                          Aqua Letifer
                          wrote on last edited by
                          #20

                          @doctor-phibes said in Google Search is Dying:

                          @aqua-letifer said in Google Search is Dying:

                          @doctor-phibes said in Google Search is Dying:

                          Fucking Germans.

                          That looks like the worst text-adventure ever made.

                          That's because it is, even if you use Firefox or Chrome.

                          YOU ARE STANDING AT THE END OF A ROAD BEFORE A SMALL BRICK BUILDING.
                          AROUND YOU IS A FOREST. A SMALL STREAM FLOWS OUT OF THE BUILDING AND
                          DOWN A GULLY. YOU ARE COMPLETELY SURROUNDED BY FUCKING IDIOTS.

                          1 > Post Donald Trump meme
                          2 > "Circumcision is ritual mutilation masquerading as a cultural tradition!"
                          3 > omiksE!

                          Please love yourself.

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