The Florida Lawsuit
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Kind of goofy lawsuit I think.
At the end of the day, public companies want to make money/increase their share price.
I would be very surprise if a company the size of Target did a campaign that they KNEW would cost them money, cost them customers and have no long term benefit (or even short term benefit).
That just doesnt make sense. People/the public may not agree with the strategy, but I seriously doubt it was done knowing it was a negative impact on the company along all parts.
I think you can compare their stock price to other major "retailers" that have stores (except for maybe Walmart) and they will probably show a similar stock trend.
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They could still lose a shareholder lawsuit if they thought it was risky and didn’t disclose it.
@jon-nyc Interesting. What does that mean exactly?
There is always some risk in starting a new product or campaign. What is required by a company?
What if a company like McDonald wants to start offering sushi in their US restaurants. What do they need to have as backup? Market studies? etc?
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SEC filings require disclosures of known risks. You can miss a risk, but if it was identified internally and not disclosed you can lose a suit.
By the way - Tesla has never listed Elons political activities as a risk, though it obviously is. His shares are up for now, so there’s no harm to sue for. But if they drop as a result of reduced sales, they’ll certainly get sued.
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If McDonald's starts selling sushi, backup will be the least of our problems.
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