Long live the slugs!

[Jolly]

They're desirable...

https://washingtonmonthly.com/2024/10/29/the-student-recruitment-industrial-complex/

[Mik]

Colleges are subject to similar market forces as other enterprises. Not surprising they would seek out the most financially advantageous students. It seems ethically questionable, but even the nuns who run Catholic healthcare will tell you, “No money, no mission. “.

[Axtremus]

State university systems - fund them well, you get colleges that treat all potential candidates more fairly.