Rice, Tulane, Vanderbilt, UT-Austin...
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Most universities are running at capacity already. You aren’t adding on more students.
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LSU Freshman class is 7500 students. They received 38,000 applications. They are at capacity. Economy of scale doesn’t play a part.
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Now, if you want to compete for some particularly bright engineering students, which sounds more appealing. “You can attend for a discounted rate of $12K tuition plus room and board”, or “We will give you a $16K per year scholarship!”