Guardrails?
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I have never been a social media person and it is weird to me that so many people put faith in someone who really doesn't know anything about what they are talking about.
If @jolly talked to me about life skills and DIY skills, I would listen because of his experience and knowledge. If he started talking to me about some lady skin cream he recommends for no other reason other than he is getting paid by the skin cream company, then......... maybe not so much listen.
But I guess that is advertising. Has been going on probably since there have been adverts.