Well, ain't that just chickenshit....
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In my email ....
Dear Prime member,
We are writing to you today about an upcoming change to your Prime Video experience. Starting January 29, Prime Video movies and TV shows will include limited advertisements. This will allow us to continue investing in compelling content and keep increasing that investment over a long period of time. We aim to have meaningfully fewer ads than linear TV and other streaming TV providers. No action is required from you, and there is no change to the current price of your Prime membership. We will also offer a new ad-free option for an additional $2.99 per month that you can sign up for here.*
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220.7 million monthly users visited Amazon Prime Video in July 2023.
https://www.yaguara.co/amazon-prime-statistics/
220.7 x 2.99 = $660M per month = $7,920 Billion per year
For nothing
I hope the guy who thought this up gets a nice bonus.
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I hope he gets fired.
Prime video had some decent first run stuff, but it wasn't Netflix. It didn't need to be. A lot of the content was a little older, but it was just another perk, with free shipping being the primary reason for Prime membership.
These guys are going to jack around until they lame the goose laying those golden Prime eggs.
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Does Bezos need another fucking yacht or something? What a wanker.