All money ain't good money
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A lot to unpack in that simple statement...
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That's not exactly what he's talking about. He's looking at it from his perspective. NIL money is fine, but money shouldn't be the driving factor behind why a sought after player plays where he does.
Money is important, and not all kids are Arch Manning. But a poor kid can chase the dollar and miss the opportunity. The player is at his best, when he fits the system, fits the team, likes his coaches who try to make him better, and likes the school he is attending.
Other places may have more money in the short run, but a lower money slot may be the best thing. Maybe even a slot somewhere where there is no money. I know of a case last year where a highly recruited kid in this state signed with Tulane over a couple of SEC schools. A) He believed he would play and play earlier in his college career, and B) He wanted the education Tulane offered him. His NIL money will be minimal compared to a LSU or Auburn.
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What you say makes sense. I think it is also true in the job world. Someone will see a job that pays USD$X and another job that pays USD$X+, not thinking of the benefits and work/life quality that come with the "lower paying" job.
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This guy quarterbacked out hospital flag football team.
https://www.healthgrades.com/physician/dr-roch-hontas-2282c
He should have played in the NFL. He wanted to be a doc and was accepted at Tulane.
The doc my wife worked for, turned down competing in the U.S.Open for med school.
Not all money is good money.