Threads
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About 500K users per day.
That's almost as bad as CNN.
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Meta's Threads website is now live for everyone
Threads users who've been asking for a working website since the social network launched in early July finally have their wish. As of Thursday, Meta's new platform is fully accessible to all users from any computer and desktop browser, Instagram head Adam Mosseri confirmed in a new Threads post.
The official launch follows a Threads post from Meta CEO Mark Zuckerberg on Tuesday that showed him in front of a PC seemingly working on the website. In the post, Zuckerberg revealed that the site would be rolling out over the next few days.
One of the most requested features from Threads users, the web version lets you sign in with your account credentials, access your entire news feed, respond to posts, and create your own posts from your PC.
Best comment: "Both the remaining users are reportedly pleased by this news."
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What's its marketing push again? That here, we'll enforce the pop culture politics of the day, via strict censorship?
FB and IG are stagnating. Could be they see this as their lifeboat.
And they're still getting new users accustomed to the platform before they reach 1 million, after which they'll start ads and basically ruin everything.
The takeaway is that social media is a lot like military campaigns: Americans know how to go in, disrupt shit, build and let things die but we sure don't know how to sustain anything.
The tech is really what to watch for, though. Carrying your community across platforms would certainly change things.
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I find this kind of interesting:
Three months ago, Threads, Meta Platforms’ answer to Twitter, was the hottest social media app around. In just days, 100 million people had signed up for it. Since then, usage has plunged, prompting Meta staffers to look for ways to revive interest in the app.
One top priority is getting creators to post more often, as a way of boosting the kind of content that might keep people coming back to the app. This month, Instagram, which created Threads, will hold multiple focus groups with creators in an effort to learn what would make it more appealing, said a person with direct knowledge of the situation. Instagram’s partnerships department, which handles nonadvertising deals with media companies and creators, has targets set around getting
Every single comment regarding this I have ever seen has been active revolt. Users are bragging about how many high-following "creators" and brands they've blocked in a day. Celebrities are getting raked over the coals for even being on the platform.
Brands, celebrities and influencers think it's a dead platform because the reach is so low. Normies love it because their engagement is better than Twitter and IG combined.
What I find funny is that IG is pissed they made a platform pretty close to what users actually want, but they're in crisis mode because they failed to make it skeezy enough.
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Kinda like PianoWorld and all the crap thrown in the air who wanted a more civilized platform.
Two things happened...
- The unrulies were shown the door. Not long after, many of the "civilized" people left.
- Total hits for the platform dropped.
Kinda, but the pool is bigger, so the thing is, a lot of people actually kinda hate being "encouraged" to have parasocial relationships with celebrities and influencers. They want to connect with people like them.
I think Meta didn't have a firm grasp on the difference between how they thought others would see the new platform, and how users actually did.
People outside of Threads joke about what a total failure it was. People still using it are more than happy with it and are relieved they don't have to rely on IG or Twitter anymore.
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Always good to see new posters.
I think it is @Doctor-Phibes who always greets them with, "So, tell us a bit about yourself."