Favorite Brands by Political Party Affiliation, and DEI
-
https://www.washingtonpost.com/politics/2023/06/06/right-sure-loves-lot-woke-companies/
The author presents two lists of brands/companies, ranked by how much more one is liked by members of one political party over members of the other political party (this is interesting by itself), and tries to correlate those preferences to the brands/companies' DEI policies (or lack thereof).
On the list of brands/companies liked overwhelmingly more by Republicans, the Trump name occupies three of the top four spots (including Ivanka's clothing line that has been shuttered).
And an interesting honorable mention, the Fox Corporation:
https://www.foxcorporation.com/inclusion/ -
I didn't dive into the details of the article, but I wonder if the people were aware of how "woke" these companies are.
Hershey’s has a page expressing its commitment to diversity including a “five-year plan to make our workplace and communities even more inclusive.”
For that matter, I wonder how many of the people who were surveyed actually visit the website of these companies. Until about 5 minutes ago, I had never been to Hersheys.com. And, guess what, I probably will never visit again.
On the other foot, boycotting companies whose politics you disagree with has been a long-cherished tradition of the left. I really DGAF about what the "wokeness" of a company is. Just give me a good product at a good price.
ETA: Never lose sight of the fact that with these companies, it's never about "Wokeness."
It's about money, and if it generates more revenue - so be it.
-
Oh, and if you go to foxcorporation.com, you can find the "inclusion" link.
It's here, at the bottom.
-
@George-K said in Favorite Brands by Political Party Affiliation, and DEI:
It's about money, and if it generates more revenue - so be it.
That's true, but I think it is more of a stick than a carrot.
I doubt they make much more money by being diverse or inclusive.
But they might avoid losing money to bad publicity, screaming and threats from the pro-woke.
But if the anti-woke can create a bigger stick (like with Bud Light) the policies could change.