The Bud Light Effect

[Jolly]

Is real.

https://www.westernjournal.com/learning-bud-light-coca-cola-shareholders-shoot-3-attempts-turn-company-fully-woke/

[jon-nyc]

I doubt the bud light story had much of an effect.

Shareholder votes are dominated by the large buy side firms like Vanguard and Fidelity that control the shares held in mutual funds and ETFs. These guys would have voted no on these proposals a month ago.

[Jolly]

A-B doesn't have large shareholders?

[jon-nyc]

It probably does but how many shares are in all the S&P500 and large cap index funds?

[jon-nyc]

Just looked it up - 72% of KO held by institutions.

[Mik]

It’s a speed bump. The brand will recover. Even if their products suck.

[jon-nyc]

[jon-nyc]

To be clear, the top institutional holders own hundreds of millions of shares of Coke.

[George K]

@Mik said in The Bud Light Effect:

Even if their products continue to suck.

Completed it for you.

[taiwan_girl]

I think it is pretty rare for a shareholder proposal to get "yes" votes from the institution shareholders. I think that they are generally designed to get publicity, but have little chance to pass.

Just like politics I guess!!! LOL

[Jolly]

They showed the video from the vending areas of Fenway Park tonight. The Bud vendors had zero customers.

None. Nada. Zippola.

[Copper]

Bud Light is switching from perverts to police.

It might help.

Bud Light announces $3M scholarship pledge to America's fallen or disabled first responders: 'Powerful impact'

Anheuser-Busch and Folds of Honor are accepting scholarship applications through Nov. 26
Facebook

Bud Light is raising its glass to America’s heroes.

The beer brand on Tuesday announced its commitment of $3 million in academic scholarships for the families of fallen or disabled first responders.

https://www.foxbusiness.com/lifestyle/bud-light-announces-3m-scholarship-pledge-americas-fallen-disabled-first-responders-powerful-impact

[Jolly]

Didn't they also just enter into a partnership with a wrestling league?

[LuFins Dad]

Meh, I don’t think they’ve permanently damaged the brand. Their regular drinkers that dropped them have discovered “Hey! This Yuengling beer is pretty good”.I doubt they will fully recover.

[Jolly]

BTW, seen any Dylan commercials, lately? For anything?

[jon-nyc]

[taiwan_girl]

https://www.foxnews.com/politics/we-will-fight-anti-woke-beer-company-fires-back-beer-giant-intimidation

A conservative beer company is pushing back after beer giant Anheuser-Busch filed a trademark claim against it after the company went viral for criticizing Bud Light’s association with a transgender influencer.

"Anheuser-Busch has filed a federal trademark opposition before the U.S. Patent and Trademark Office (USPTO) in an act of corporate revenge against Conservative Dad’s Ultra Right Beer," the Conservative Dad beer company said in a press release accompanied by a new video this week, explaining that Anheuser-Busch is claiming Ultra Right Beer's trademark request infringes on the trademark of Michelob Ultra.

Anheuser-Busch wrote in its opposition that it "believes that it will be damaged by the registration of the mark ULTRA RIGHT" and pointed out that it has "marketed and sold billions of products in the United States under the arbitrary and inherently distinctive mark ULTRA and variants."

The trademark filing comes roughly two years after Ultra Right Beer's launch video, which featured founder Seth Weathers smashing a Bud Light can with a baseball bat, went viral in response to Bud Light partnering with transgender influencer Dylan Mulvaney.

The partnership sparked a social media firestorm, causing beer drinkers to boycott Bud Light, which appeared to have a significant impact on the brand’s domestic sales.