Are You Not Entertained?
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From Mike Manson's Newsletter Mindf*ck Monthly (Excerpt):
"As competition for our [media] attention multiplies, content is no longer optimized for beauty or art or even enjoyment—but rather for its addictive qualities. When there are two TV channels, the channel doesn’t really have to worry about you clicking away, they just make the best show they can. But when there are 200 channels, suddenly that channel must do everything it can to keep you watching as long as possible. Wallace saw this problem coming decades in advance, and with his personal understanding of addiction based on his recovery experience, he seemed to grasp the addict culture we'd all soon be a part of.
Today, we regularly mistake this addictive media for entertainment. There’s some psychological function deep in our brains that tells us, "Well, I just spent six hours watching this show, I must like it a lot." When, no, its script is actually a mediocre piece of hot trash and you’re being manipulated by cliffhangers and bad writing for hours on end to keep watching. The same way you get hijacked into scrolling through social media way more than you’d actually like to, your brain gets hijacked to watch "just one more episode" to find out if so-and-so really died or not.
<snip>
There’s a reason nothing new is getting made: endlessly adding content to the same well-worn storylines keeps people hooked. Constantly playing to people’s sense of nostalgia and remixing classic genres is a risk-free way of guaranteeing viewership.
Music is in a similar place. For a while now, market research on music streaming services has found that people spend more time listening to old music instead of new music and the trend on this is in the wrong direction. Music lovers are voting with their mouse buttons and those mouse buttons are going back in time, not forward."
If you want to read the whole newsletter column, go here: https://markmanson.net/newsletters/mindfck-monthly-102
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From Mike Manson's Newsletter Mindf*ck Monthly (Excerpt):
"As competition for our [media] attention multiplies, content is no longer optimized for beauty or art or even enjoyment—but rather for its addictive qualities. When there are two TV channels, the channel doesn’t really have to worry about you clicking away, they just make the best show they can. But when there are 200 channels, suddenly that channel must do everything it can to keep you watching as long as possible. Wallace saw this problem coming decades in advance, and with his personal understanding of addiction based on his recovery experience, he seemed to grasp the addict culture we'd all soon be a part of.
Today, we regularly mistake this addictive media for entertainment. There’s some psychological function deep in our brains that tells us, "Well, I just spent six hours watching this show, I must like it a lot." When, no, its script is actually a mediocre piece of hot trash and you’re being manipulated by cliffhangers and bad writing for hours on end to keep watching. The same way you get hijacked into scrolling through social media way more than you’d actually like to, your brain gets hijacked to watch "just one more episode" to find out if so-and-so really died or not.
<snip>
There’s a reason nothing new is getting made: endlessly adding content to the same well-worn storylines keeps people hooked. Constantly playing to people’s sense of nostalgia and remixing classic genres is a risk-free way of guaranteeing viewership.
Music is in a similar place. For a while now, market research on music streaming services has found that people spend more time listening to old music instead of new music and the trend on this is in the wrong direction. Music lovers are voting with their mouse buttons and those mouse buttons are going back in time, not forward."
If you want to read the whole newsletter column, go here: https://markmanson.net/newsletters/mindfck-monthly-102
I think @Aqua-Letifer and Mike Manson are the same person. LOL
