If you needed another reason to hate BMWs...
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https://www.wsj.com/articles/want-heated-seats-in-your-bmw-theres-a-monthly-fee-for-that-11657719715
Want your BMW seats warmed? You’ll have to pay a monthly fee for that in some countries.
Bayerische Motoren Werke AG BMW -2.63%▼ is charging customers extra for heated seats in countries such as the U.K., Germany, New Zealand and South Africa.
Monthly fees for front-seat heating costs roughly $15 in South Africa, $17 in Germany, $18 in the U.K., and $30 in New Zealand, according to BMW websites in those countries. Customers can pay for one month, one year, three years or for unlimited service. They can also do a one-month trial in some countries.
A BMW spokesman said the option to buy additional car functions “is part of a global aftersales strategy that BMW has introduced in various markets around the world, including on a small-scale basis in the U.S.” He added that the features vary among markets.
In the U.S., 90% of BMW vehicles already come with heated seats, the spokesman said. The company does offer some subscription-based features for U.S. customers like for a camera in the car to record while a person is driving.
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I think that they will get a lot of negative feedback on this and hopefully, will stop this dumb idea.
