The 2021 Olympic Games
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Olympic sponsor Toyota passes on Games TV commercials amid lacklustre support in Japan
https://www.reuters.com/article/us-olympics-2020/olympic-sponsor-toyota-passes-on-games-tv-commercials-amid-lacklustre-support-in-japan-idUSKBN2EP01SNot popular, to the point that even the official sponsor does not want to air TV ads during the Games.