These Are The 25 Bestselling Whisky Brands In The World
-
- McDowell’s Whisky
Owner: United Spirits
Country: India
Sales: 2020: 25.7m | 2021: 30.1m | 2022: 30.8m | 2023: 31.4m | 2024: 32.2m
Growth since 2023: +2.6%- Royal Stag
Owner: Pernod Ricard
Country: India
Sales: 2020: 18.5m | 2021: 22.4m | 2022: 27.1m | 2023: 27.9m | 2024: 31.0m
Growth since 2023: +11.1%- Imperial Blue
Owner: Pernod Ricard
Country: India
Sales: 2020: 21.3m | 2021: 24.1m | 2022: 24.0m | 2023: 22.8m | 2024: 22.9m
Growth since 2023: +0.5%- Johnnie Walker
Owner: Diageo
Country: Scotland
Sales: 2020: 14.1m | 2021: 19.1m | 2022: 22.7m | 2023: 22.1m | 2024: 21.6m
Growth since 2023: –2.0%- Officer’s Choice
Owner: Allied Blenders & Distillers
Country: India
Sales: 2020: 20.8m | 2021: 23.2m | 2022: 24.9m | 2023: 23.4m | 2024: 21.3m
Growth since 2023: –9.0%- Jim Beam
Owner: Suntory Global Spirits
Country: USA
Sales: 2020: 16.4m | 2021: 17.0m | 2022: 16.6m | 2023: 17.0m | 2024: 17.5m
Growth since 2023: +2.9%- Jack Daniel’s
Owner: Brown-Forman
Country: USA
Sales: 2020: 12.3m | 2021: 13.5m | 2022: 14.6m | 2023: 14.3m | 2024: 14.1m
Growth since 2023: –1.5%- Jameson
Owner: Pernod Ricard
Country: Ireland
Sales: 2020: 7.7m | 2021: 9.6m | 2022: 11.1m | 2023: 10.2m | 2024: 10.8m
Growth since 2023: +6.3%- Blenders Pride
Owner: Pernod Ricard
Country: Whisky – Indian
Sales: 2020: 6.6m | 2021: 8.0m | 2022: 9.5m | 2023: 9.6m | 2024: 10.1m
Growth since 2023: +5.0%- 8PM
Owner: Radico Khaitan
Country: Whisky – Indian
Sales: 2020: 9.4m | 2021: 11.4m | 2022: 11.9m | 2023: 12.2m | 2024: 9.6m
Growth since 2023: –20.8%- Ballantine’s
Owner: Pernod Ricard
Country: Whisky – Scotch
Sales: 2020: 7.0m | 2021: 8.7m | 2022: 9.2m | 2023: 8.2m | 2024: 9.3m
Growth since 2023: +13.9%- Royal Challenge
Owner: United Spirits
Country: Whisky – Indian
Sales: 2020: 4.3m | 2021: 4.7m | 2022: 7.2m | 2023: 8.6m | 2024: 9.1m
Growth since 2023: +6.7%- Crown Royal
Owner: Diageo
Country: Whisky – Canadian
Sales: 2020: 8.1m | 2021: 9.0m | 2022: 8.4m | 2023: 7.7m | 2024: 8.0m
Growth since 2023: +4.0%- Canadian Club
Owner: Suntory Global Spirits
Country: Whisky – Canadian
Sales: 2020: 5.9m | 2021: 6.2m | 2022: 6.5m | 2023: 6.2m | 2024: 5.3m
Growth since 2023: –15.2%- Chivas Regal
Owner: Pernod Ricard
Country: Whisky – Scotch
Sales: 2020: 3.2m | 2021: 4.1m | 2022: 5.2m | 2023: 4.6m | 2024: 4.8m
Growth since 2023: +4.8%- Iconiq White Whisky
Owner: Allied Blenders & Distillers
Country: Whisky – Indian
Sales: 2020: N/A | 2021: N/A | 2022: N/A | 2023: 1.6m | 2024: 4.5m
Growth since 2023: +181.3%- Kakubin
Owner: Suntory Global Spirits
Country: Whisky – Japanese
Sales: 2020: 3.7m | 2021: 3.6m | 2022: 4.3m | 2023: 4.2m | 2024: 4.0m
Growth since 2023: –4.5%- Black Nikka
Owner: Asahi Breweries
Country: Whisky – Japanese
Sales: 2020: 3.3m | 2021: 3.3m | 2022: 3.5m | 2023: 4.0m | 2024: 4.0m
Growth since 2023: 0.0%- Sterling Reserve
Owner: Allied Blenders & Distillers
Country: Whisky – Indian
Sales: 2020: 2.8m | 2021: 3.6m | 2022: 5.0m | 2023: 5.1m | 2024: 3.9m
Growth since 2023: –23.5%- Director’s Special
Owner: United Spirits
Country: Whisky – Indian
Sales: 2020: 3.1m | 2021: 2.9m | 2022: 3.0m | 2023: 3.3m | 2024: 3.6m
Growth since 2023: +9.4%- Dewar’s
Owner: Bacardi
Country: Whisky – Scotch
Sales: 2020: 2.5m | 2021: 2.8m | 2022: 3.5m | 2023: 3.3m | 2024: 3.3m
Growth since 2023: +1.8%- Signature
Owner: United Spirits
Country: Whisky – Indian
Sales: 2020: 1.9m | 2021: 2.0m | 2022: 2.5m | 2023: 2.9m | 2024: 3.3m
Growth since 2023: +13.4%- Evan Williams
Owner: Heaven Hill Brands
Country: Whiskey – American
Sales: 2020: 3.0m | 2021: 3.1m | 2022: 3.1m | 2023: 3.1m | 2024: 3.1m
Growth since 2023: –1.3%- William Lawson’s
Owner: Bacardi
Country: Whisky – Scotch
Sales: 2020: 3.3m | 2021: 3.4m | 2022: 3.5m | 2023: 3.4m | 2024: 3.2m
Growth since 2023: –4.4%- Black & White
Owner: Diageo
Country: Whisky – Scotch
Sales: 2020: 2.9m | 2021: 3.1m | 2022: 3.6m | 2023: 3.2m | 2024: 3.0m
Growth since 2023: –5.4% -
A LOT were Indian…
-
high alcohol + cheap = easy to get drunk for people with very little money and no prospects
(though I dont really know if this is the case for the Indian whisky)
