Tesla
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@doctor-phibes I have thought about this.
It seems to me that alot of times people make their money based on their "perceived" value to society rather than their actual value, or contribution of value to society.
For example:
Job #1: social worker who works with beat up women and helps them get stable, find a self supporting job, etc.
Salary: probably about USD$30,000 / year
Job #2 Tik Tok star with 2 MM followers. Does a 30 second video (actually a commercial) about a product they really have no idea about
Promotion paid by company to influencer: $5000
Doesn't seem to make sense.
But in a capitalist society, the market sets the pay structure.
@taiwan_girl said in Tesla:
@doctor-phibes I have thought about this.
It seems to me that alot of times people make their money based on their "perceived" value to society rather than their actual value, or contribution of value to society.
For example:
Job #1: social worker who works with beat up women and helps them get stable, find a self supporting job, etc.
Salary: probably about USD$30,000 / year
Job #2 Tik Tok star with 2 MM followers. Does a 30 second video (actually a commercial) about a product they really have no idea about
Promotion paid by company to influencer: $5000
Doesn't seem to make sense.
But in a capitalist society, the market sets the pay structure.
Just to clarify here, because I know a little bit about this: that's not usually how it goes down. Most companies, because they're (1) inundated with bureaucracy in which everything must run by Legal, some beancounters, and some freaking committee, and (2) scared shitless of change, completely flub this.
Most folks who spend more than an hour a week on YouTube know an ad read when they hear one, and at this point are no longer enamored by 1st gen influencers peddling products. Most of us aren't swayed by this bullshit anymore. What we do is listen to people we agree with and find credible, and when they do something we want to do, we pay attention to the tool they used to do that thing. "I need a tent for the PCT. Hey, what did VanLife75 guy say he used for his PCT hike? I watch his shit all the time, he just mentioned this. Ah, cool, I'll start my research there I guess."
We all know this is actually how it works. Except for the companies! They still push the ad read, because they still think it's 1974 and that today's influencers are their Joe DiMaggio. They'd make an assload more money by giving experts who have a following their shit for free, not paying them, but help them complete a project with their products.
Some more media-savvy companies are already figuring this out, but it's very few. Most are paying influencers very little because the return is very little, because they're doing it wrong.
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@taiwan_girl said in Tesla:
@doctor-phibes I have thought about this.
It seems to me that alot of times people make their money based on their "perceived" value to society rather than their actual value, or contribution of value to society.
For example:
Job #1: social worker who works with beat up women and helps them get stable, find a self supporting job, etc.
Salary: probably about USD$30,000 / year
Job #2 Tik Tok star with 2 MM followers. Does a 30 second video (actually a commercial) about a product they really have no idea about
Promotion paid by company to influencer: $5000
Doesn't seem to make sense.
But in a capitalist society, the market sets the pay structure.
Just to clarify here, because I know a little bit about this: that's not usually how it goes down. Most companies, because they're (1) inundated with bureaucracy in which everything must run by Legal, some beancounters, and some freaking committee, and (2) scared shitless of change, completely flub this.
Most folks who spend more than an hour a week on YouTube know an ad read when they hear one, and at this point are no longer enamored by 1st gen influencers peddling products. Most of us aren't swayed by this bullshit anymore. What we do is listen to people we agree with and find credible, and when they do something we want to do, we pay attention to the tool they used to do that thing. "I need a tent for the PCT. Hey, what did VanLife75 guy say he used for his PCT hike? I watch his shit all the time, he just mentioned this. Ah, cool, I'll start my research there I guess."
We all know this is actually how it works. Except for the companies! They still push the ad read, because they still think it's 1974 and that today's influencers are their Joe DiMaggio. They'd make an assload more money by giving experts who have a following their shit for free, not paying them, but help them complete a project with their products.
Some more media-savvy companies are already figuring this out, but it's very few. Most are paying influencers very little because the return is very little, because they're doing it wrong.
@aqua-letifer Interesting. I do not know much about that at all.
(I am obviously not an influencer! 555)
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The benefits of working for a company that isn't publicly traded is extremely undervalued.
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@aqua-letifer Interesting. I do not know much about that at all.
(I am obviously not an influencer! 555)
@taiwan_girl said in Tesla:
@aqua-letifer Interesting. I do not know much about that at all.
(I am obviously not an influencer! 555)
Hey, neither am I, in any sense of the word.
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https://www.thecooldown.com/green-business/tesla-advertising-campaign/
Tesla will begin advertising for the first time ever.
Following a shareholders meeting earlier this year, Musk announced that Tesla would launch an ad campaign for the first time in the company’s 20-year history.
Until its latest push, Tesla has spent just a fraction of what other major car manufacturers have spent on advertising. Tesla only spent $151,947 on advertising in the United States in 2022, compared to $370 million spent by Ford, $1.1 billion spent by Toyota, and General Motors spending $1.35 billion across its brands.
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Haha - I got a BMW X7. I loved my minivan, but the thing held its value too well. It's almost 3 years old but I got more for it than I spent on it new.
Honestly - I felt like I just wanted to cash in on that more than anything.
I don't use the car for commutes, so its mostly just a road trip car + errands. Much funner driving this thing in the hills of the pacific northwest vs. the van.
Plus we're 99% we're stopping at 3 kids - so the big bench row works just fine for us.
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Haha - I got a BMW X7. I loved my minivan, but the thing held its value too well. It's almost 3 years old but I got more for it than I spent on it new.
Honestly - I felt like I just wanted to cash in on that more than anything.
I don't use the car for commutes, so its mostly just a road trip car + errands. Much funner driving this thing in the hills of the pacific northwest vs. the van.
Plus we're 99% we're stopping at 3 kids - so the big bench row works just fine for us.
Plus we're 99% we're stopping at 3 kids - so the big bench row works just fine for us.
Maybe you want to take the grandparents along for certain events (kids' games/performances/award ceremonies/graduations, etc). Maybe want to haul the kids whole debate team or soccer team or scout troop?
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Haha - I got a BMW X7. I loved my minivan, but the thing held its value too well. It's almost 3 years old but I got more for it than I spent on it new.
Honestly - I felt like I just wanted to cash in on that more than anything.
I don't use the car for commutes, so its mostly just a road trip car + errands. Much funner driving this thing in the hills of the pacific northwest vs. the van.
Plus we're 99% we're stopping at 3 kids - so the big bench row works just fine for us.
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I got a BMW X7.
Nice
Watch out for democrats.
https://www.cbsnews.com/boston/news/climate-activists-deflate-tires-of-43-suvs-on-beacon-hill/
