Coca Cola Energy
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The company's biggest recent failure, however, might be Coca-Cola Energy, an attempt to take on Monster and Red Bull. That drink lasted less than a year before the company pulled the plug.
It was a surprising move because the idea of Coca-Cola Energy made sense. It was an attempt by the No. 1 beverage company to leverage its namesake brand to get into the exploding energy-drink market.
Consumers, however, were never that interested. They may have sampled it, but the product was never popular enough to win enough market share for Coke to commit to the product long term.
I have never heard of it, but I dont drink energy drinks either.
Fun fact - Red Bull was invented in Thailand. The recipes has been changed for US tastes, but you can buy the Thai version for about USD$0.35 for a small bottle.
