“Readers add context” on ads

[jon-nyc]

Interesting thing I’ve noticed recently on Twitter.

The “readers add context” where people add upvoted comments calling bull shit on tweets works on ads too.

For example I’ve seen things like “this isn’t really free, you have to first purchase xyz…” or on an ad for supplements “no studies have shown efficacy…”.

It’s interesting but probably unsustainable. Who’s going to keep paying for that?