Musk Is Out
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NBCUniversal’s Linda Yaccarino Is in Talks to Become Twitter CEO
NBCUniversal’s head of advertising Linda Yaccarino is in talks to become the new CEO of Twitter, according to people familiar with the situation.
Ms. Yaccarino, chairman of global advertising and partnerships at NBCU, has been with NBCU for more than a decade, where she has been an industry advocate for finding better ways to measure the effectiveness of advertising. As head of NBCU’s advertising sales, she was key in the launch of the company’s ad-supported Peacock streaming service.
An NBCU spokesman said Ms. Yaccarino is in back to back rehearsals for an upfront presentation to advertisers.
Elon Musk announced in a tweet Thursday that he had hired a new CEO, but didn’t say who it was. “She will be starting in ~6 weeks!” Mr. Musk said in the tweet.
Mr. Musk, who has been CEO since buying the company in October, said his role will shift to executive chairman and chief technology officer, focusing on overseeing product and software.
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@Mik said in Musk Is Out:
Agreed. he's just dumping off the stuff he doesn't like to do.
My guess is he's moving on from running the company to interfering with the person who is trying to run the company.